New Seoul Korean Restaurant

Almost don't want to tell you about this plase so I can keep it for myself! Excellent food. Spice/sauce served on the side so you can adjust the heat to your liking. Atmosphere is basic but did I say the food is excellent? Come here for the food.

Atmosphere: 4

Food: 5

Service: 5

I came into here, because, after watching the show Squid Game, I had a fascination for Korean food and Culture. The restaurant is not incredibly fancy, but as far as restaurants in this area it is my favorite.
The service, I would say, is genuine. They have their own life and they don't pry into yours. The owner treats those with respect who respect his restaurant, as far as I can tell. Sometimes they are friendly, sometimes they are private.

As far as food goes, I very much enjoyed some of my selections.
I tried the Kimbap first, and it was delicious. Can't say I had much conscious thought about why it was.
I had a chicken fried rice next. I was not impressed by the quality of the chicken. I believe some of the menu items are hit or miss. This could have to do with the time of week and rotation of produce and meat.
Other than that fried rice, the other entree I've ordered here has been very delicious, fresh, albeit the sauce was sweet (I'm not complaining too much about this one as a typical American). I think I had some kind of fried chicken with veg and a sauce over it, which was very enjoyable.

If you're in this area and try this restaurant, I'd recommend the Kimbap.

Atmosphere: 4

Food: 4

Service: 4

We enjoyed a wonderful dinner here on our recent trip to Madison. As someone who isn't very well-versed in Korean cuisine, I spent some time googling images of the dishes before ordering. It might be helpful to know that you won't find any photos in the menu, or much guidance from the wait staff in placing your order. In my case, I viewed that as a sign of authenticity, so it wasn't a deterrent. The food was hot, flavorful and it arrived promptly. It was spicy, but not too much to tolerate. The dumplings may be the best I've ever had. The ambience was somewhat neutral and the location of the store iteself has a strip mall vibe, but I usually seek out places that offer authenticity over frills, and New Seoul did not dissapoint!

Atmosphere: 4

Food: 5

Service: 4

It's wild to be a racial minority and still be racist. I remember it was my first time in Madison WI in January. I just needed some Korean food after a storm and it was overall chaotic day. The owner was so rude to me, he just didn't wanted to even talk to me while he did all sorts of small talks with other table. If you look at the reviews, all Asian names are saying that the owner is rude. I never went back and I'm still upset that he was so rude towards his own people.

Food was pretty poor. They were out of galbi, so I ordered the Korean deep fried chicken and was expecting authentic KFC. I was given something resembling General Tso's which was mushy and bland. Several mosquitoes kept flying around the dining area and landed on my food.

Atmosphere: 1

Food: 1

Service: 3

Im half Korean, and this is the better Korean restaurant in town. No frills, no thrills, but the food is on point.

Atmosphere: 5

Food: 5

Service: 5

The gimbap was absolutely fantastic — fresh, flavorful, and perfectly rolled. However, the dakbokkeumt we ordered was disappointing. It tasted more Japanese than Korean, with a lot more cabbage than chicken, which threw off the balance of the dish.
The galbitang (beef short rib soup) was decent — the broth was satisfying, but the meat was a bit tough and could have been more tender.
Unfortunately, the tangsuyuk (sweet and sour pork) was the biggest letdown. The batter was not crispy at all, and it would have been better if they served the sauce on the side or gave an option to pour it ourselves.
This place has potential, especially with dishes like the gimbap, but there’s definitely room for improvement in authenticity and execution for the rest of the menu.

Love the food, the place has a chill atmosphere, nice staff, and everything was perfect. This place is quite the hidden gem. This is my first time here and I was pleasantly pleased by everything. Very cozy. Authentic Korean cuisine. Love it all. Thank you for giving me the most awesome first time here. 👍

Wonderful discovery today! Delicious food, nice service. We went because of all the Korean shows we’ve been watching on Netflix. So glad we did.

It is a very good Korean restaurant in Madison and Middleton area!!

I thought tip is not necessary 🫤

Favorite Madison Korean food restaurant.

Korean food is my favorite and this just wasn't it. I had a lunch combo if rice and beef for $15 (otherwise everything is $20+) and it was bland af. It also came with no side dishes which is standard in many Korean restaurants. The interior of the establishment was dirty, dingy and very dated looking with no care for decor, and the service was essentially non existent, but when it was present it was cold and rushed.

It's not worth a sit down at this restaurant. You would definitely take out if you're craving Korean, it better yet, seek out a different spot. Disappointing.

Very tasty! Will definitely be back again.

Atmosphere: 5

Food: 5

Service: 5

Recommended dishes: Bibimbop Your Choice of Beef Pork Chicken Tofu

Everything about this place is amazing. Their food was absolutely outstanding and everything was perfectly cooked, I didn’t expect their service to be so fast. The owner is so kind and welcoming. The whole restaurant itself is amazing. I would 1000% recommend eating at this place! 5 stars isn’t enough.

Atmosphere: 5

Food: 5

Service: 5