Sincere Seafood

1115 Alice St, Oakland
(510) 833-3963

Recent Reviews

Peter Lee

Great service

Mark Hanson

Great sushi grade salmonWonderful staff.Not a wide selection but well worth it

yanping pan

Every time you buy salmon head and salmon sashimi, you must choose this store. It is so fresh and has no peculiar smell. It is a seafood market that specializes in salmon.

Winnie K.

They moved to 1115 Alice streetWe love their service and prices! Salmon, hamachi Kama, yellowtail . Perfect for low key sushi night.

Christina Lowry

It was a beautiful day at the market. Everything in order everything clean and nice and I bought some beautiful halibut and vegetables. They have everything

Margery J.

Only the freshest seafood here at affordable prices. It all depends on what you want and how you're going to prepare it. The lobsters were a great deal. As for the oysters, I've only had the pleasure of getting Pacific oysters. The pacific oysters are huge and have plenty of meat. However, I prefer to cook these on the grill. When I'm feeling extra fancy and want to eat oysters raw off the half shell with some Tabasco sauce and lemon, my go-to is the Sumo Kumo. The Sumos are the most expensive and the Pacific oysters are the most affordable. Can't go wrong here. Do not go here on holidays because the line wraps around the perimeter of the property. That's how you know this place is l

Dee L.

There aren't that many Japanese markets in the Oakland area. When I'm craving for the simple sashimi trays that are typically sold at Mitsuwa/Nijiya, this is my next best place to satisfy my quick sashimi pick without having to visit a Japanese restaurant. It's for those times when I just want to get in and out. Not much variety than your typical salmon, tuna and hamachi offering but what I can say it's very fresh and tasty. This place is more of a deli style shop where you pick what you want through the deli cases. They also sell uni, salmon heads and blocks of fish for you to take home to host your own sushi party. If that isn't your cup of tea, they also sell shrimp, a variety of whole fish and depending on the season crabs. They are located inside Swan's Market along the backside. Street parking can be tough depending on the day and time but still feasible.

Natalie Robinson

Great prices, fresh fish, friendly service

Linda Tillman

Fantastically fresh seafood. Whole fish with clear eyes, crab that would not let go of the bag to be boiled. Will definitely return before crab season ends.

Jenny P.

Came on a Saturday right before their closing. We were looking for sushi grade fish for our sushi night. They had salmon and tuna for a decent price! Both were under $20/lb and the quality was so good. Couldn't even tell we weren't eating at a restaurant. This place will be my new go to for sashimi!

Ivana Y.

Came here after my COVID vaccine at the Oakland Convention Center to pick up some live seafood for dinner. Sincere is located inside the Swan Market, and there's plenty of street parking outside. My mom has been coming here for years and love their sashimi grade salmon. Their seafood is super fresh and reasonable priced. I picked up some salmon and Dungeness crab for dinner. The guy helping me was friendly and following covid protocol. He offered me ice for the salmon since I was running a few more errands that day. This is my go to spot for seafood in Downtown Oakland.

Jie L.

Was looking for sashimi at an affordable price, and we found this market inside the Swan market. We bought almost 3 pounds of salmon & tuna and took it back home to devour. I turned the fish into different dishes and we ate everything. I think the quality and price was fair and I would absolutely go back in the future when I want to do sushi at home

Mike Gongzo

Super friendly service! Picked up a couple of fresh crabs, they cleaned them for me while I waited. BTW they are in the back of Swann's market.

James A.

Doesnt have the largest selection but the quality and price is hard to beat. Last time I went, I got some amazing tiger prawns that were gigantic and delicious.

Brett K.

Been a customer here for 7 years for the sashimi grade salmon. Always impeccably fresh and far better than the supermarkets. The price is always very reasonable. The owner is a reliable, humble guy. He often has tuna or other fish, and sometimes shrimp.

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