First Watch
11111-14 San Jose Blvd, Jacksonville
(904) 268-8331
Customers' Favorites
Million Dollar Bacon
Dine in: Yes
Outdoor seating: Yes
Takeout: Yes
Delivery: Yes
Curbside pickup: Yes
Biscuits and Turkey Sausage Gravy with Eggs
Bowl of Tomato Basil Soup
Floridian French Toast
Lemon Ricotta Pancakes
Traditional Breakfast
Morning Meditation
Biscuits and Gravy
Blueberry Pancakes
Shrimp and Grits
Featured items
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Morning Meditation
Hardwood Smoked Bacon
Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruzsauce and all-natural sour cream. Served with fresh fruit and fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
Million Dollar Harvest Hash
Freshly seasoned potatoes with Million Dollar Bacon, house-roasted sweet potatoes and Crimini mushrooms, kale and Monterey Jack topped with two cage-free eggs cooked any style, herbed Goat cheese, lemon dressed arugula and drizzled with Mike's Hot Honey.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
Kale Tonic
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Fall Seasonal Menu
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Million Dollar Harvest Hash
Freshly seasoned potatoes with Million Dollar Bacon, house-roasted sweet potatoes and Crimini mushrooms, kale and Monterey Jack topped with two cage-free eggs cooked any style, herbed Goat cheese, lemon dressed arugula and drizzled with Mike's Hot Honey.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Pumpkin Pancake Breakfast
Two cage-free eggs cooked any style plus one of our signature spiced Pumpkin Pancakes and a Jones Dairy Farm grilled all-natural savory chicken sausage patty.
Cinnamon Spice Churros
Cinnamon sugar-dusted churros served with sea salt caramel toffee and Mexican mocha dipping sauces
Pomegranate Pear Punch
Pomegranate, pear, cane sugar and lime.
Barbacoa Quesadilla Benedict
Two barbacoa quesadillas prepared quesabirria-style, topped with poached cage-free eggs and covered with our Vera Cruz hollandaise, ranchero sauce and scallions. Served with seasoned black beans topped with housemade pico de gallo.
Butternut Squash Bisque
Rich and creamy butternut squash soup sweetened with carrot and a touch of nutmeg. Garnished with all-natural sour cream and fresh herbs. (vegetarian)
Iced Coffee
Mint Mocha
Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Iced Coffee
Creamy, sweet, cold and refreshing.
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
The Juice Bar
Kale Tonic
Kale, Fuji apple, English cucumber and lemon.
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
Pomegranate Pear Punch
Pomegranate, pear, cane sugar and lime.
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Classic Favorites
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
The Healthier Side
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter andMaldon sea salt.
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
Tri-Athlete
Egg white omelet with house-roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, our whole grain artisan toast, all-natural house preserves and fresh fruit.
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit and our housemade granola with almonds. Served with a freshly baked muffin of the day.
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta cheese. Served with our whole grain artisan toast and all-natural house preserves.
From the Griddle
Belgian Waffle
Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.
Two Multigrain Pancakes
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berrycompote.
Multigrain Pancake
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Floridian French Toast
Thick-cut brioche bread with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.
Egg-sclusives
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruzsauce and all-natural sour cream. Served with fresh fruit and fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Market Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with house-roasted Crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted Mozzarella and herbed Goat cheese. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Parma Skillet Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Biscuits & Turkey Sausage Gravy With Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Omelets & Frittatas
The Works Omelet
Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with all-natural sour cream.
Morning Market Veggie
House-roasted zucchini, Crimini mushrooms, shallots, tomatoes and kale with Goat cheese and fresh herbs.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
Bacado Omelet
Bacon, avocado and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon,* house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
Ham & Gruyere
Smoked ham, Gruyère cheese and fresh herbs.
Chili Chorizo
Chorizo, avocado, green chilies, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Inspired Italian
Italian sausage, house-roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
Power Bowls
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
Pesto Chicken Quinoa Bowl
Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.
Salads
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
Cobb Salad
Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing served on the side.
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan. Served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.
Sandwiches
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti cheese on a brioche bun.
Ham & Gruyere Melt
Smoked ham, tomato and melted Gruyère cheese with Dijonnaise on grilled artisan brioche.
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon-dressed arugula on grilled Parmesan-crusted sourdough. Horseradish sauce on the side.
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.
Monterey Club
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisanwhole grain.
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain.
Sides
Fresh Seasoned Potatoes
Hardwood Smoked Bacon
Bob's Red Mill Cheese Grits
Side Toast
Bob's Red Mill Grits
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Chicken Sausage Patty
Side Two Eggs
Turkey Sausage
Side One Egg
Side of Sliced Avocado
Bowl of Soup
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.
Fresh Seasonal Fruit
Freshly Baked Muffin of the Day
English Muffin
Pork Sausage
Smoked Ham
Gluten Free Toast
*Please note our gluten-free bread is toasted in a shared toaster and cross-contact is very likely.
Lemon Dressed Organic Mixed Greens
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
Beverages
Morning Meditation
100%25 Cold Squeezed Orange Juice
Purple Haze
Hot Chocolate
Kale Tonic
Iced Coffee
Fountain Beverage
Cold Brew Coffee
Apple Juice
Project Sunrise Coffee
Decaf Coffee
Fresh Brewed Iced Tea
Milk
Grapefruit Juice
Families, Groups & Groceries
House-Made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
The "Good Morning" Pack (for two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
The "Good Morning" Pack (for four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12.Project Sunrise supports the female farmers in Huila, Columbia.
Loaf of Seed'licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It's great for homemade Avocado Toast!
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
Kids First
Kids Pancake
One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.
Kids Half Waffle
A half portion of our fluffy Belgian waffle,served with fresh fruit and your choice of baconor sausage.
Kids Bacon & Egg
One cage-free egg cooked any way you like,served with bacon, sourdough toast and freshfruit.
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
Kids Granola Bowl
Non-fat vanilla Greek yogurt topped with our housemade granola with almonds, bananas, strawberries, blueberries and sprinkled with powdered cinnamon sugar. Served withsourdough toast.
Kids Grilled Cheese
Ooey-gooey cheese melted between two pieces of grilled sourdough bread. Served with fresh fruit.
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Recent Reviews
Family visited from SC and we chose to meet up for breakfast before they got the road...First Watch was out choice restaurant to eat & Jordan is absolutely amazing...it was early and from table to table we watched her serve with a smile - she had a great attitude and smile. The food was amazing as well... everything looked and tasted wonderful. Thank you
June 2025
We really enjoy this place - just a good, no-fuss, always great service breakfast go-to. Food is good, the wait times on their worst days are manageable, and they're always great with our kids. My only complaint, and I almost hate to say it, is the coffee just isn't very good (strong is good but this is strong and super acidic). The pros far outweigh having to add 3 sugars and 5-6 creamers a cup though : ).
May 2025
Well the online wait said 15-20 minutes so we go ahead and put our name on the list, drive up here, then we’re told we’ll be say in 20 minutes? What’s the point of having the call ahead exactly? If you can’t figure out how to make it make sense, maybe you just shouldn’t offer it
November 2024
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