First Watch
13470-1, Beach Blvd, Jacksonville
(904) 223-0909
Customers' Favorites
Biscuits and Turkey Sausage Gravy with Eggs
Gluten Free French Toast with Bacon
Eggs Benedict - Smoked Salmon
Bob's Red Mill Cheese Grits
Farm Stand Breakfast Tacos
Biscuits and Sausage Gravy
The Elevated Egg Sandwich
Pumpkin Pancake Breakfast
Ham and Gruyere Omelette
Fresh Seasoned Potatoes
Most Popular
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
Iced Coffee
Creamy, sweet, cold and refreshing.
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Chickichanga
Whipped cage-free eggs with spicy, all-natural chicken breast, chorizo, green chiles, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and all-natural sour cream. Served with fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
The Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Please visit our sides category to add additional eggs or meat.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
Picked for you
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Side of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
The Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Please visit our sides category to add additional eggs or meat.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Biscuits & Turkey Sausage Gravy with Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Would you like utensils?
Utensils (Select only once per order)
These items won't be added unless you ask, however, if requesting, please ONLY ADD ONCE to cart. We will add enough utensils for your entire order.
Iced Coffee
Iced Coffee
Creamy, sweet, cold and refreshing.
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
Mint Mocha
Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.
Fresh Juice Bar
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Watermelon Wake-Up
Watermelon, pineapple, lime and mint.
Classic Favorites
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
The Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Please visit our sides category to add additional eggs or meat.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
The Healthier Side
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter and Maldon sea salt.
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
Power Wrap
Cage-free egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit and our housemade granola with almonds. Served with a freshly baked muffin of the day.
Tri-Athlete
House-roasted Crimini mushrooms, onions, tomatoes and green chiles in a cage-free egg white omelet. Served with housemade pico de gallo, our whole grain artisan toast, all-natural house preserves and fresh fruit.
Healthy Turkey
Turkey, house-roasted onions, tomatoes, spinach and Feta cheese in a cage-free egg white omelet. Served with our whole grain artisan toast and all-natural house preserves.
From the Griddle
Two Multigrain Pancakes
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Almond Crunch, Carrot Cake & Pecan.
Belgian Waffle
Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berry compote.
Multigrain Pancake
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Almond Crunch, Carrot Cake & Pecan.
Floridian French Toast
Thick-cut brioche bread with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.
Egg-Sclusives
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Biscuits & Turkey Sausage Gravy with Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Chickichanga
Whipped cage-free eggs with spicy, all-natural chicken breast, chorizo, green chiles, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and all-natural sour cream. Served with fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Market Hash
Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyere cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Parma Skillet Hash
Two cage-free eggs any style atop seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Omelets & Frittatas
Ham & Gruyere
Smoked ham, Gruyere cheese and fresh herbs.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
The Works Omelet
Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
Bacado Omelet
Bacon, avocado, and Monterey Jack. Topped with sour cream and a side of housemade pico de gallo. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
Morning Market Veg
House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.
Chile Chorizo
Chorizo, avocado, green chiles, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Inspired Italian
Sausage, house- roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
Power Bowls
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
Pesto Chicken Quinoa Bowl
Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.
Salads
Cobb Salad
Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing on the side.
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.
Sandwiches
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Ham & Gruyere Melt
Smoked ham, tomato, and melted gruyere cheese with dijonnaise on grilled artisan brioche. Served with lemon dressed organic mixed greens or a bowl of tomato basil soup.
Monterey Club Sandwich
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisan whole grain. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti cheese on a brioche bun. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Sides
Bob's Red Mill Cheese Grits
Cheesy and delicious.
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
Side of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
Fresh Seasoned Potatoes
Fresh, seasoned potatoes seared on the griddle with onion.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Blueberry Muffin
Turkey Sausage
Four links - no antibiotics ever
Pork Sausage
Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices
Biscuits & Gravy
Fresh Seasonal Fruit
Cut in-house every day, a mix of the freshest fruits of the season
Bowl of Tomato Basil Soup
Chicken Apple Sausage
All-natural and certified gluten free, chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
Side of Sliced Avocado
Side Toast
Bob's Red Mill Grits
Buttered.
Lemon-Dressed Organic Mixed Greens
English Muffin
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.
Gluten Free Toast
Gluten Free Toast
Smoked Ham
Fresh-cut, naturally slow smoked with no fillers or artificial flavors
Beverages
Iced Coffee
Creamy, sweet, cold and refreshing.
Project Sunrise Coffee
Bring our award winning Project Sunrise coffee to your home or office. Project Sunrise supports the female farmers in Huila, Colombia.
100%25 Cold Squeezed Orange Juice
Fountain Beverage
Fresh Brewed Iced Tea
Unsweetened.
Apple Juice
Grapefruit Juice
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
Milk
Hot Chocolate
Decaf Coffee
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
Families, Groups & Grocery
The "Good Morning" Pack (for two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
The "Good Morning" Pack (for four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
Loaf of Seed'licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It's great for homemade Avocado Toast!
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
House-made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
Kids 10 and under
Kids Waffle
A half portion of our fluffy Belgian waffle,served with fresh fruit and your choice of baconor sausage.
Kids Chocolate Chip Pancake
One of our humongous multigrain pancakesloaded with chocolate chips and topped withcreamy butter. Served with your choice ofbacon or sausage.
Kids French Toast
Made with our house-made batter. Served withfresh fruit and your choice of bacon or sausage.
Kids Grilled Cheese
Ooey-gooey cheese melted between two piecesof grilled sourdough bread. Served with freshfruit.
Kids Granola Bowl
Non-fat vanilla Greek yogurt topped with ourhousemade granola with almonds, bananas,strawberries, blueberries and sprinkled withpowdered cinnamon sugar. Served withsourdough toast.
Kids Bacon and Egg
One cage-free egg cooked any way you like,served with bacon, sourdough toast and freshfruit.
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Recent Reviews
The food was amazing !! Jonah was helpful and on point with everything !! The strawberry French toast was amazing ! Man the manager Loren this the man customer service is spot on he is the man
June 2025
I love eating at First Watch on Beach Boulevard here in Jacksonville, Florida. The menu variety is great, and I love it when there are new menu items to try!. The staff is super friendly, and the manager greets everyone at the door like he’s an old friend. For a breakfast or lunch that you are sure to enjoy, check out First Watch on Beach Boulevard 😊.
June 2025
First time eating here. Good prices and good service. Clean, modern and at the same time feels 🏡. I love that they give you a litter of cold water and hot coffee up front. The scanning the barcode to pay is a great feature 👌!
June 2025
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