Rita's Italian Ice & Frozen Custard

453 White Horse Pike, Absecon
(609) 677-8866

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Customers' Favorites

Cookie Dough Oreo Cookies Caramel Vanilla Custard
Chocolate Custard
Mango Water Ice
Blue Raspberry
Cotton Candy
Swedish Fish
Italian Ice

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Kool-Aid® Tropical Punch 5-Layer Gelati - Limited Time Only!
Kool-Aid® Tropical Punch Ice layered with Vanilla Frozen Custard and topped with Rainbow Sprinkles
NERDS® Grape Gelati - Limited Time Only!
NERDS® Grape Ice layered with Vanilla Custard and topped with Baby Nerds
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Pumpkin Toffee Concrete - Limited Time Only!
Vanilla Frozen Custard blended with Almond Toffee Crunch and Pumpkin Crème
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Kool-Aid® Tropical Punch Ice Blender - Limited Time Only!
Kool-Aid® Tropical Punch Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
NERDS® Grape Gelati Blender - Limited Time Only!
NERDS® Grape Ice blended with Vanilla Custard and topped with Baby Nerds
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry, Iced Tea, Peach and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.
Frozen Custard Pint
Award-winning frozen custard
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

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Recent Reviews

I visited Rita's for the first time and ordered their Chocolate Pie Concrete treat, and it really wasn't anything unique or special in my opinion in terms of frozen custard flavour or presentation unfortunately. I also don't think the texture was right as it was quite runny. Maybe their other menu items are worth trying. Thanks
April 2026
Great location but another season in the digital age where customers are still unable to leave a tip for your great workers when using debit card. Only reason why I am leaving 3stars. Other than that, great service.
March 2026
This is absolutely hands down the best Rita’s store in NJ!!! They have the very best selection of ices and everyday they serve strawberry ice flavor!!! We had Madison as our server and she is so very friendly and professional with such a great attitude . There should be more employees like her at every store! Will definitely be coming to this store before and after every Atlantic City visit!!! The very best⭐️⭐️⭐️⭐️⭐️😋😋😋😋😋
August 2025

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Rita's Italian Ice & Frozen Custard

453 White Horse Pike, Absecon, NJ 08201
(609) 677-8866