Rita's Italian Ice & Frozen Custard

2460 NJ-33, Neptune City
(732) 922-1912

Recent Reviews Order Online

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Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!

Concrete & Blendini®
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.

Shakes
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.

Drinks
Kool-Aid® Tropical Punch Ice Blender - Limited Time Only!
Kool-Aid® Tropical Punch Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Frozen Lemonade
Our Frozen Lemonades are the ultimate portable refreshment, available in classic Lemon, Strawberry and Mango flavors.
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
3 Quart Bundle
Three Quarts of Italian Ice
4 Quart Bundle
Four Quarts of Italian Ice.

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.

Photos

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Photo credit: google
Photo credit: google
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Photo credit: google
+70 photos
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Recent Reviews

got the soft serve custard with one topping. i asked for large and had to question whether the serving i received was indeed large bc it didn't appear that way tbh. for $9 it couldn't have been a large. i was disappointed. custard was very good. i never had it before. i'm happy i tried it, but i won't be back.
September 2026
Tonight I ran across the sweetest young lady with a heart full of compassion. My apple pay was failing me and I couldn’t pay for my child’s ice cream; then Cheinha (our server who helped us with such eagerness from start to finish) payed my balance. While I plan on going back and gifting this young lady; I wanted to shout her out for her act of kindness because in the world we live in that type of “love for your fellow man” isn’t seen to often anymore and it was definitely...
September 2025
One of my favorite ways to 'kick off' summer is with mango-vanilla. The quality of ice and custard is unmatched. Hot days and heat waves get Rita's, keep you smiling.
June 2025

More Reviews

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Rita's Italian Ice & Frozen Custard

2460 NJ-33, Neptune City, NJ 07753
(732) 922-1912