Rita's Italian Ice & Frozen Custard

50 West Bay Avenue, Manahawkin
(609) 978-0587

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Customers' Favorites

Watermelon Chip
Blue Raspberry
Vanilla Custard
Swedish Fish
Cotton Candy
Italian Ice
Apple
Mango

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Pumpkin Pie Concrete
Vanilla Custard blended with Pie Chips & Pumpkin Creme.
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.

Shakes
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!
Specialty Frozen Coffee
Vanilla Ice blended with Vanilla custard and Cold Brew Coffee
Bottled Water

Freezer Fillers
Frozen Custard Pint
Award-winning frozen custard
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches

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Recent Reviews

Tonight my husband and I went to Rita in Manahawkin,, we used our T-Mobile site for our free ice cream,,, the young girl Ashley was absolutely amazing, she was so patient with us lol helping us to fill out app for our free treat, she didn’t rush us and is an asset to Rita’s,,, thank you again Ashley (and Leia, our pup loved her treat)
September 2026
Always has friendly staff but this location gets very busy because of its location. Orders are always correct and despite lines staff is quick. Has a nice area with a few picnic tables where you can sit down. The area is lighted by string lights. Only downside is I feel like prices have gotten high and it's right on the main road so the traffic never stops
August 2026
My husband and I have been going here for years. We have always had a great experience and the staff are very kind and accommodating. If I had to guess, we have been here at-least 12 times last month. It has decent prices and the flavors never disappoint.
August 2026

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Rita's Italian Ice & Frozen Custard

50 West Bay Avenue, Manahawkin, NJ 08050
(609) 978-0587