Friedman's Herald Square

138 W 31st St, New York
(212) 971-9400

Recent Reviews Order Online Reserve

Customers' Favorites

Ensalada Vegetal Con Salmón A la Plancha
Friedman's Club Sandwich
Lemon Ricotta Pancakes O
Lemon Ricotta Pancakes
Friedman's House Salad
Chicken Chilaquiles
Our Pastrami Reuben
Chicken and Waffles
Blueberry Pancakes
Berry French Toast

Menu

Breakfast
Lemon Ricotta Pancakes
Topped with whip cream. Garnished w lemon zest, Seasonal berries (strawberry) & Vermont maple syrup. (Gluten-free)
Breakfast Sandwich
Scrambled eggs, bacon, avocado and Pepper Jack cheese on toasted sourdough bread.
Berry French Toast
Homemade strawberry compote, topped w/ fresh berries, Vermont maple syrup.
B.E.L.T.
Bacon, over easy egg, lettuce, tomato, herb aioli, grilled sourdough w/ potato hash
Eggs With Style
Two eggs, potato hash, whole wheat toast, choice of bacon, fruit or turkey bacon.
Farm Egg Omelette
Spinach, mushroom, zucchini, squash, avocado, potato hash, whole wheat toast.
Avocado Toast
Poached eggs, chili flakes, charred lemon, ciabatta bread.
Nova Benny
Poached eggs, smoked salmon, jumbo potato latke, baby kale, hollandaise. (Gluten-free)
Homemade Banana Bread
Almond flour, warm strawberry compote. (Gluten-free)
Shakshuka
Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta.
Pastrami Hash
Sunny-side eggs, whole wheat toast.
Housemade Granola
Greek yogurt, fresh berries, almonds, honey drizzle. (Gluten-free)

Starters, Salads & Soups
Tomato Soup.
Chicken Matzo Ball Soup.
Our famous chicken matzo ball soup! (Gluten-free without matzo balls)
Mac N' Cheese.
Cheddar, fontina. (Gluten-free)
Asian Chicken Salad.
Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seed. Hoisin peanut dressing on the side. (Gluten-free)
Vegetable Potstickers.
Sriracha aioli & soy ginger sauce on the side. (Gluten-free)
Mac & Cheese Bites.
Deep fried 3 cheese mac and cheese balls with sriracha aioli on side. (Gluten-free)
Cobb Salad.
grilled chicken, avocado, bacon, blue cheese, hard boiled egg, tomato, housemade buttermilk ranch.
Greek Salad.
Romaine, feta, tomato, cucumber, olives, red onion. Oregano vinaigrette dressing on the side. (Gluten-free)
Sesame Salmon Salad.
4 oz salmon, kale, grains, pickled beets, pickled carrots, avocado, edamame, sprouts, soy vinaigrette. (Gluten-free)
Buffalo Wings.
(Gluten-free)
Korean BBQ Wings.
Sweet chili glaze. (Gluten-free)

Sandwiches & Burgers
Pastrami Reuben.
Mustard, sauerkraut, Swiss cheese, Russian dressing, fries.
Classic B.L.A.T..
Bacon, Lettuce, Avocado, Tomato, Herb Aioli on Toasted sourdough w/ Herb fries
Grilled Cheese.
Aged cheddar, American, on challah bread. Served with herb fries.
Chicken Swisswich.
Bacon jam, Gruyere, lettuce, avocado aioli. grilled ciabatta, herb fries.
Tuna Melt.
Tomato, aged cheddar, toasted rye, herb fries.
Falafel in Pita.
Tahini, Israeli salad, hummus, spiced pickles, pita, herb fries.
Fried Chicken Sandwich.
Boneless thigh, lettuce, tomato, onion pickle, honey mustard, brioche bun, herb fries
Friedmans Burger.
All natural angus beef and herb fries.
Pastrami On Rye.
Mustard, pickle, herb fries.
Turkey Burger.
Pepper Jack cheese, avocado aioli served with herb fries.

Entrees
Grain Bowl.
Choice of rice or quinoa, baby bok choy, broccoli, carrots, edamame and bean sprouts. Sesame-lime vinaigrette on the side. (Gluten-free)
Fried Chicken Dinner.
3 pieces buttermilk fried chicken. Choice of two sides. (Gluten-free)
Fried Chicken & Cheddar Waffle.
Spicy honey on the side. (Gluten-Free)
Fish Tacos.
Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)

Sides
Potato Latkes
Served with sour cream & apple sauce on side. (Gluten-free)
Brussel Sprouts
Sweet chili glaze, sesame seeds. (Gluten-free)
Sweet Potato Fries
Blue cheese aioli. (Gluten-free)
Herb Fries
Rosemary, thyme, sage. (Gluten-free)
Cauliflower & Broccoli
Tahini on side. (Gluten-free)
Mac N' Cheese.
Gluten-free Mac N Cheese
Potato Hash
(Gluten-free)
Side Two Farm Eggs
(Gluten-free)
Toast
Thick Cut Bacon
(Gluten-free)
Side of Avocado
(Gluten-free)
Turkey Bacon
(Gluten-free)
Market Fruit
Strawberries, blueberries & orange slices.(Gluten-free)

Dessert
Chocolate Chip Cookies.
3 Gluten-free cookies.

Beverages
Can of Soda.
Fresh Squeezed Orange Juice.
Bottled Water.
Iced Tea.
Brewed with fresh mint.
Fresh Squeezed Lemonade.
Cold Pressed Apple Cider.
Arnold Palmer.
Iced tea & lemonade. Summer on ice!
Hot Apple Cider.
Topped with cinnamon.
Hibiscus Iced Tea.
Fresh Squeezed Grapefruit Juice.
Chocolate Milk.
Valrhona Chocolate.
Milk.
Frozen Mango Lemonade
Mango & Pineapple Lemonade

Coffee & Tea
Matcha Latte.
Cold Brew.
Cafe Latte.
Hot Tea.
Harney & Sons
Cappuccino.
Americano.
Chai Latte.
Harney & sons. Cinnamon.
Drip Coffee by La Colombe.
Double Espresso..
Hot Chocolate.
Valrhona Chocolate with whipped cream.

UTENSILS & EXTRAS
Plastic Utensils Set.
Ketchup.
Napkin.

Starters, Salads & Soups
Crispy Rice Tuna
Eel sauce, spicy mayo, jalapeno.
Tomato Soup
(Gluten-free)
Chicken Matzo Ball Soup
Our famous matzo ball soup! (Gluten-free without matzo)
Vegetable Potstickers
Sriracha aioli & soy ginger sauce on the side. (Gluten-free)
Mac N' Cheese
Gluten-free Mac N Cheese
Mac & Cheese Bites
Deep fried 3 cheese gluten-free mac and cheese balls.
Korean BBQ Wings
Sweet chili glaze, sesame seeds. (Gluten-free)
Asian Chicken Salad
Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seed. Hoisin peanut dressing on the side. (Gluten-free)
Buffalo Wings
(Gluten-free)
Spinach Artichoke Dip
Corn tortillas. (Gluten-free)
Cobb Salad
Grilled chicken, avocado, bacon, blue cheese, egg, tomato. Buttermilk ranch dressing on the side. (Gluten-free)
Guacamole & Chips
Feta, jalapeno, cilantro, lime, tostadas. (Gluten-free)
Greek Salad
Romaine, feta, tomato, cucumber, olives, red onion. Oregano vinaigrette dressing on the side. (Gluten-free)
Sesame Salmon Salad
4 oz salmon, kale, grains, pickled beets, pickled carrots, avocado, edamame, sprouts, soy vinaigrette. (Gluten-free)

Sandwiches & Burgers
Fried Chicken Sandwich
Boneless thigh, lettuce, tomato, onion pickle, honey mustard, brioche bun, herb fries
Friedmans Burger
All natural angus beef and herb fries.
Grilled Cheese
Aged cheddar, American, fries.
Falafel in Pita
Tahini, Israeli salad, hummus, spiced pickles, pita, fries.
Tuna Melt
Tomato, aged cheddar, toasted rye, herb fries.
Classic B.L.A.T.
Bacon, Lettuce, Avocado, Tomato, Herb Aioli on Toasted sourdough w/ Herb fries
Pastrami Reuben
Mustard, sauerkraut, Swiss cheese, Russian dressing, fries.
Chicken Swisswich
Bacon jam, Gruyere, lettuce, avocado aioli. grilled ciabatta, herb fries.
Turkey Burger
Pepper Jack, avocado aioli served with herb fries.
Pastrami On Rye
Mustard, pickle, fries.

Entrees
Grain Bowl
Choice of rice or quinoa, baby bok choy, broccoli, carrots, edamame and bean sprouts. Sesame-lime vinaigrette on the side.
Fried Chicken Dinner
3 piece fried chicken w/ choice of two sides.
Brick Chicken
1/2 chicken, brussel sprouts, mashed potatoes. (Gluten-free)
Roasted Salmon
Mashed potatoes, seared spinach, Asian ginger jus. (Gluten-free)
Fried Chicken & Cheddar Waffle
Spicy honey. (Gluten-free)
Fish Tacos
Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)
Cheddar Waffle
(Gluten-free)
Hangar Steak

Dinner Sides
Sweet Potato Fries.
Blue cheese aioli. (Gluten-free)
Herb Fries.
Rosemary, thyme, sage. (Gluten-free)
Brussel Sprouts.
Sweet chili glaze, sesame seeds. (Gluten-free)
Cauliflower & Broccoli.
Tahini on side. (Gluten-free)
Thick Cut Bacon.
(Gluten-free)
Side Two Farm Eggs.
(Gluten-free)
Toast.
Side of Avocado.
(Gluten-free)

Dessert
Chocolate Chip Cookies
3 gluten-free chocolate chip cookies.

Cold Beverages
Fresh Squeezed Lemonade
Sodas
Bottled Water
Arnold Palmer
Iced Tea
Fresh Squeezed Grapefruit Juice
Fresh Squeezed Orange Juice
Hibiscus Iced Tea
Cold Pressed Apple Cider
Chocolate Milk
Glass Milk

Coffee & Tea
Matcha Latte
Cappuccino
Cafe Latte
Chai Latte
Hot Chocolate
Valrhona Chocolate with whipped cream.
Hot Apple Cider
Hot Tea
Harney & Sons
Cold Brew
Drip Coffee by La Colombe
Double Espresso
Americano

UTENSILS & EXTRAS
Plastic Utensils Set
Ketchup
Napkin

Week Day Specials
Fish Tacos.
Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)

Photos

Photo credit: google
Photo credit: foursquare
Photo credit: foursquare
+83 photos
Photo credit: foursquare
+82 photos
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Recent Reviews

Food was great but no kids menu. I found myself sharing my dish while grabbing extra sides. Service was quick and people were friendly. Bathrooms were limited for a large floor. Great midtown location.
February 2026
For appetizers, we had the buffalo wings (which were a bit on the salty side), herbed fries, and the guacamole. I love their fish tacos. It's a good-sized portion and filling. My friends loved their matzo ball soup and half sandwiches. Also done to perfection was the roasted salmon. Very attentive service.
February 2026
Fantastic pre-show dinner spot before heading to MSG. Kelly, our waitress who is currently in training, was outstanding — warm, funny, attentive, and incredibly accommodating. You’d never know she wasn’t already a full-time server. She made the whole experience feel relaxed and taken care of.

The food was excellent as well. The grain bowl with salmon was fresh, flavorful, and perfectly balanced, and the hangar steak was a standout — cooked beautifully...
January 2026

More Reviews

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Friedman's Herald Square

138 W 31st St, New York, NY 10001
(212) 971-9400