Matchaful

Entrance on 10th Ave. (between 31st and, 450 W 33rd St, New York
(646) 540-1109

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Secret Garden and Orange Blossom Chia Pudding

Vanilla Zen Matcha Soft Serve

Black Sesame Soft Serve

Cacao

Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Almond flour, sorghum flour, arrowroot flour, baking soda, baking powder, sea salt, coconut sugar, psyllium husk, lemon juice, homemade apple sauce, coconut oil, vanilla extract GLAZE: cacao butter, cashew, maple sugar, Hikari matcha, black sesame

Yuzu Donut

Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum flour, almond flour, baking soda, baking powder, arrowroot, psyllium husk, coconut sugar, pink Himalayan salt, homemade apple sauce, vanilla extract, lemon juice, coconut oil GLAZE: Cacao butter, cashews, maple sugar, yuzu juice, vanilla powder, lemon zest, marigold flowers

Matcha Brownie

Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum Flour, rice flour, salt, cacao butter, coconut oil, maple sugar, maple syrup, vanilla extract, oat milk, Hikari Ceremonial Matcha, arrowroot, psyllium husk, cashews, coconut milk powder, maple sugar, vanilla powder, ashwagandha

Other Plant-Based Pastries

Chocolate Chip Cookie by Sixteen Mill Bakeshop

Vegan, gluten-free, refined sugar-freeIngredients: Almond butter, maple syrup, almond flour, tapioca, dark maple Raaka chocolate, Himalayan salt, baking soda, maldon salt flakes

Walnut Banana Bread by Sixteen Mill Bakeshop

Vegan, gluten-free, refined sugar-free Ingredients: Banana, almond flour, buckwheat flour, tapioca, maple syrup, avocado oil, flax meal, apple cider vinegar, walnuts, Himalayan salt, baking soda

"Ciao Cacao" Seasonal Brownie by Keay.k

date based brownie crafted with seasonal changing flavors from local produce, herbs, & spices organic, gluten-free, plant based, nourishing *contains almond *may contain traces of other tree nuts + seeds *no trans fat *no corn, soy

Parfaits

PB & Strawberry Oats

Macadamia milk, rolled oats, steel-cut oats, black chia seeds, inulin (Jerusalem artichoke), dragonfruit, maple syrup, peanut butter, cacao nibs, strawberry, lemon, maqui berry

Dark Chocolate Mousse with Soba Crunch

Avocado, black cacao, cacao, macadamia milk, monkfruit, Himalayan pink salt, buckwheat groats, tahini, maple, maldon salt

Matcha Sunflower Overnight Oats

Hikari matcha, coconut milk, rolled oats, steel-cut oats, chia seeds, shredded coconut, inulin (jerusalem artichoke), vanilla, monk fruit, chlorophyllin, sunflower butter, cacao nibs

Chai Overnight Oats

Rolled oats, steel cut oats, macadamia milk, cinnamon, nutmeg, clove, peppercorn, cardamom, inulin, maple

PB & Oats

Macadamia milk, rolled oats, steel-cut oats, inulin (Jerusalem artichoke), monk fruit, peanut butter, cacao nibs

Soft Serve

Frozen Pint: Twist: Black Sesame + Matcha Soft Serve - Frozen Pint

Vegan. Cashews, oats, water, coconut sugar, Hikari Ceremonial Matcha, chlorophyllin, black sesame, black cacao, arrowroot ﬂour, sunﬂower lecithin

Frozen Pint: Black Sesame Soft Serve - Frozen Pint

Vegan. Cashews, oats, water, coconut sugar, black sesame, black cacao, arrowroot ﬂour, sunﬂower lecithin

Seasonal Drinks

Sunlight Spritz

Served Iced. Hikari Ceremonial Matcha, sparkling water, lime, yuzu, mango, pineapple, sea moss, turmeric, ginger, camu camu, black peppercorn, maple

Autumn Spice (Longevity)

Hikari Ceremonial Matcha, pumpkin, cinnamon, ginger, nutmeg, clove, vanilla, housemade oat milk, maple Recipe created with Remy Park, @veggiekins

Shroomy Matcha Chocolate (Brain Power)

Hikari Ceremonial Matcha, cacao butter, lion's mane, Himalayan pink salt, vanilla extract, maple syrup, housemade oat milk *Can only be served hot

Drinks (Hot or Iced)

Straight Up

Kiwami matcha, water

Matcha Au Lait

Kiwami matcha + water, with 2oz plant-based milk

Latte

Kiwami matcha, plant-based milk

Houjicha Latte

Roasted green tea powder and maple. Served with your choice of plant based milk.

Vanilla Zen (Calm)

matcha, MCT, vanilla extract, ashwagandha, cinnamon, maple, oat milk

Earth Glow (Beauty/Antioxidant Power)

Hikari Ceremonial Matcha, housemade oat milk, tocos, taro, butterfly pea flower, blue spirulina, maple, vanilla

Ginger Zing (Immunity)

matcha, ginger, turmeric, camu camu, peppercorn, raw honey, macadamia milk

Fountain of Chai (Longevity)

matcha, fresh house made chai, reishi, maple, vanilla, cinnamon, oat milk

Indigo Glow (Beauty)

matcha, taro, maqui berry, maple, oat milk

Cacao Dream (Energy)

matcha, ceremonial cacao, chaga, gynostemma, maple, macadamia milk

Soothing Strawberry (Brain Power)

Served iced. Ingredients: matcha, strawberry powder, oat straw, maple, vanilla, macadamia milk

Granola

Original Matcha Granola

Completely free of grains and refined sugars, our granola is rich in antioxidants. Featuring our Hikari single origin ceremonial matcha, our granola is made from organic nutrient dense ingredients making for the perfect pick me up snack! INGREDIENTS: Hemp seeds*, pumpkin seeds*, raw unsweetened coconut flakes*, maple syrup*, virgin coconut oil*, Matchaful Hikari matcha, vanilla extract*, coconut sugar*, Himalayan pink salt *Organic

Cacao Mint Matcha Granola

Completely free of grains and refined sugars, our granola is rich in antioxidants. Featuring our Hikari single origin ceremonial matcha, our granola is made from organic nutrient dense ingredients making for the perfect pick me up snack! INGREDIENTS: Pumpkin seeds*, hemp seeds*, raw unsweetened coconut flakes*, maple syrup*, cacao nibs*, coconut sugar*, virgin coconut oil*, peppermint extract, Matchaful Hikari matcha, vanilla extract*, Himalayan pink salt *Organic

Other Plant-Based Treats

Monty's Original Cloud Cream Cheese

Dreamy dairy-free divine. Squeezable cashew cream cheese made with the simplest ingredients. Light as air. Made from cashews, sea salt, and cultures. Ingredients: Organic Cashews, Filtered Water, Sea Salt, Cultures

Matcha Retail + Tools

Houjicha 30g Tin

Houjicha is a roasted Japanese green tea with a soothing and earthy profile. Our houjicha is made from first flush tea leaves grown in an organic tea farm community within the Tenryu District known as "organic valley." It's rich in antioxidants and l-theanine. Presenting a medium-roast profile, houjicha offers a slightly less caffeinated experience than matcha. Enjoy hot or iced with your milk of choice.Flavor notes: Coffee, Puffed Rice, CacaoOrigin: Shizuoka Prefecture, Japan

Matcha Sifter

Made in Tsubame City, Niigata Prefecture, Japan The fine mesh body of this minimal, two-part tea strainer (chakoshi) is ideal for sifting clump-free matcha. Its separate receiving dish can be used both as a vessel to hold sifted matcha and as a stand for the strainer. Made of high-quality stainless steel, this sifter was crafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.

Houjicha 100g

Gold Matcha Scoop

Made in Tsubame City, Niigata Prefecture, Japan Elegant and minimal, this gold measuring scoop is made from high-quality stainless steel to prevent rust and maintain a beautiful luster. We recommend it to easily measure the ideal portion of matcha every time. Each scoop is one serving, approximately 1 tsp. Our Gold Scoop was handcrafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.

Kiwami 30g Tin

Kiwami means "ultimate" or "extreme." As such, our Kiwami matcha is our highest grade of matcha. It comes from single-cultivar tea leaves, ground from hand-picked tea leaves of the renowned Okumidori cultivar in Shizuoka, Japan. The Okumidori cultivated tea variety is very ideal for making into matcha. Our Kiwami matcha has a balanced umami flavor, with tasting notes of floral, honey, and cream. This matcha is pesticide-free, ground from first-harvest tea leaves grown on a single estate.

Hikari 30g Tin

Our single-origin Ceremonial Matcha, Hikari, is ground from hand-picked tea leaves of the green tea shrub, grown in the hills of Shizouka Prefecture, Japan. While many matcha products are matcha blends or mixed with green tea, Matchaful's single-origin matcha is the real deal. The powder is 100% authentic matcha, ground from first-harvest tea leaves grown on a single farm - because we believe you should know where your matcha's been and the journey it took to get to you.

Kiwami 100g

Hikari 100g

Traditional Bamboo Whisk

The Bamboo Whisk is the authentic traditional tool to prepare a perfect cup of matcha. This was the utensil used thousands of years ago during traditional Japanese tea ceremonies. Skillfully use the whisk in a zigzag motion until frothy. It will give the matcha green tea a smooth and frothy, light consistency, heightening the Matchaful experience. To extend the life and shape of your whisk, consider purchasing our whisk holder to dry the whisk as well as maintain the shape of the bamboo prongs.

Celadon Whisk Stand

We recommend that you store your bamboo whisk on this whisk holder directly after using and cleaning. The bamboo prongs of the matcha whisk are delicate and, after repeated use, they can begin to lose shape. While the exact, original shape of the whisk is not meant to hold after use (the curve naturally adjusts and the curl at the ends releases), the whisk holder supports the structure and maintains the shape of the whisk strands.

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Recent Reviews

As someone who enjoyed green tea ice cream in her childhood, the absence of a vegan version was challenging until I ordered it from here. It's not loaded with sugar like typical American desserts are, and, at least for me, the matcha in this ice cream is very caffeinated: I ate this at 16:00 and couldn't fall asleep until 04:00. The matcha in this ice cream, and all of Matchaful's products, is ceremonial grade (higher quality than culinary grade matcha). The price...

May 2025

Matcha Ice-cream is the best in the city: full of flavor, creamy texture, and the right point of sweetness.
Staff is friendly and gentle, you are welcome always with their smile .

Vegetarian options: The whole menu is vegetarian.

Wheelchair accessibility: Street access.
No difficulty.

November 2024

I loved the oishii berry latte! The strawberries were fresh and complemented the matcha as well! The prices are generally higher but it speaks to the quality of ceremonial matcha that they use!

November 2024

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