Sugar Factory New York - Time Square

my first time there at that location i was a little disappointed because i wanted the lunch menu and the time i went was during brunch time but the food was still good and the drinks was amazing but i defff enjoyed myself i would deff go back for the lunch and dinner time

We thought it would be fun to return to the Sugar Factory for desert sometime. The server was very accommodating and helpful, and at 11 on a weekday morning it was a good place for brunch (especially with something else to do in the area). We were not rushed at all, and enjoyed being able to sit and chat for as long as we needed.

I will never come here again. The service was absolutely terrible, the food was just ok, and it's way overpriced. My husband's water glass had a chip in it so he asked for a new one which didn't come for 15 mins and I asked for a refill on my water that never came. The server was completely inattentive. My food came out 15 mins after my husband's and nephew's and it was terrible (chicken parm sliders). The chicken was dry, there was way too much vodka sauce and the “garlic knots” were plain, not garlicky at all. My husband and nephew had burgers that they said were fine. The main reason we came was for a crazy milkshake which, even though it took forever to come, was delicious. Don't waster your time or money here. There are plenty of better options in the area.

It was like going to dinner and a show in a beautiful fun atmosphere! Seven of us went to celebrate my daughter's 4th birthday and we had a blast taking great picture jamming to great music and watching the wonderful staff dance and sing happy birthday! Thank you Sugar Factory for making my girls Birthday Dinner extra special!

The food was great, no complaints. Although we did order the rainbow sliders and they did not give the rubber duck - said they were all out. Our server, Dean, was great. Plenty of good photo op spots available. Also a photographer will take your photos and you can buy them framed. Someone had a bday celebration and they came out dancing - that was pretty cool. Overall, a great experience!

Hostess was rude. Food came out before the drinks.medium rare steak was well done. Had missing items with our order. The burger was gross. Place was dead and had ten employees standing around. Never going back

To my knowledge, Sugar Factory is known to be a celebrity internet sensation. To that end, it's fairly on point. The entire place resembles a bar mitzvah photo booth, which is certainly a vibe that some might covet. It's fun, but maybe lacks any real soul or content. The food (we shared a hot honey chicken and waffles) was good, not great. A regular vanilla shake was creamy and delicious. The menu did not match the online version, and none of what we'd expected to order was available, including the ridiculous s'mores shake (for our girls, I swear). Everything is crazy overpriced, but perhaps not relative to NYC standards. Our server was pleasant but seemingly the only person on the floor, so food was delivered sporadically, and the check took over 20 minutes to arrive though we were clearly finished. Overall, if you can afford it, Sugar Factory seems like a great place for a kids birthday party, especially if you're inviting Kanye and the Kardashians. We'll pass next time.

I live in Dallas and never got the chance to visit The Sugar Factory before that location closed. After dining at the Times Square spot, I can see exactly why it didn't survive in Dallas. The menu is diverse and the food itself is surprisingly decent... but the service was an absolute disaster. Our appetizer arrived with no flatware, and it took nearly 10 minutes to flag someone down to bring it... by which point it was cold. Drink refills weren't just slow, they weren't even free. My glass sat empty more than it didn't. Worse, they're charging nearly $50 for a single margarita. That's not a typo. $50. The music was also ridiculously loud. Not festive... just deafening. Our waitress couldn't even hear us order. It wasn't fun or energetic, it was chaotic and uncomfortable. Not a pleasant environment at all. It wasn't just our table... every group around us looked visibly frustrated by the lack of service and attention. And it seems the restaurant knows how bad it is, because every check, regardless of party size, includes an automatic 20 percent gratuity. That's right, even solo diners get charged it. That says everything. This place survives in Times Square purely on the backs of tourists who don't know better and won't be back. In a city like Dallas, where repeat business matters, they didn't stand a chance... and they earned that failure.

I've been to several sugar factories, and this one is the worst that I've been to. small crowed, no space and the food was soooooo nasty. We waited on everything the waiter wondered and wondered, and one guy came and just placed the food on the table didn't even asked if it was ours or not. The only good thing was the HOST. She checked to make sure we were okay. CUSTOEMR SERVICE/FOOD is unacceptable for hard working people spending earned money. We rarely ate anything.

This is a great restaurant if you want to end up with diabetes. The portions are ridiculous - would it kill you to have some reasonably sized and reasonably priced portions for those of us who don't want to end up obese? We had reservations and still had to wait a good 20 min to be seated. It was so loud, you could not converse with anyone and could barely order. The selection of food was wonderful, but a single platter was enough to feed 2-3 people. $25 dollar shakes (no smaller sizes) topped with an entire piece of cheesecake or other dessert - it was just too much. It certainly lives up to its name as a "sugar factory". The concept is cool, the execution needs a lot of work. The wastefulness is just beyond sickening. Don't go with just two people - you will leave/waste more than you can eat. Not worth the money or health implications.

The restaurant itself was great. Good atmosphere, fast service. I just did not like the penne Alfredo with chicken. It did not taste like Alfredo sauce at all, just garlic. I couldn't even eat it.

Ive been to Sugar Factory before in the meat packing district and it was so great. However at the 44 street Time Square location it was a disappointment. First it took so long for the waitress to address us when we were seated. The food came out at different times. Ex: pancakes with bacon was ordered and we receieved the bacon and not the pancakes. 10 minutes pass i turn around and see pancakes that have been sitting there for 10minutes at the order counter. I then proceed to ask the server if those were our pancakes because we were waiting. She didnt know and we had to flag down another waiter. Drinks came out way after we ordered. We were missing food items. We were basically ignored most of the time. We had to request basic things such as extra plates for apetizer plate and we basically only received one plate. We had to get up to basically retrieve our own napkins after asking for extra multiple times. The person who took pictures of our group was more available than our waitress. We were a group of 8 and spent over $500. The service was not good and the food was mediocre. I would not go back to this particular location. For the little amount of people that was there we did not receive the service that we should have. Very disappointed.

My kids were so in love with the smoky drinks and that was the main reason for our visit. The adult virgin was even better LOL. The food was ok. The salads suck especially the Chicken Caesar. I would return but only for drinks.

We shared the rainbow burgers and classic ice cream sundae. The place was absolutely adorable. Service was fantastic and the food very delicious.

The waitress stuck our group of 5 in a corner and didn't pay too much attention to us. Air conditioning vents covered in tree branches, was very warm, we complained, nothing done. Manager checked with all other tables around us but ours. Food was good, service terrible.