Bill Gray's Latta Rd.

2050 Latta Rd, Rochester
(585) 663-7320

Recent Reviews Order Online

Customers' Favorites

Cheese Burger Plate Mac Home Fry Loaded Up
Bacon Cheeseburger and Garbage Plate
Toasted Almond Chocolate Custard
Bill's Famous Haddock Fish Fry
Bacon Burger with Blue Cheese
Worlds Greatest Cheeseburger
Pistachio Pineapple Ice Cream
World's Greatest Cheeseburger
Cheeseburger with Fries
Vegetarian Garbage Plate

Menu

Bill's Famous Burgers
World's Greatest Cheeseburger®
5 oz ground steak served on a fresh-baked Di Paolo hard roll topped with 2 slices of American cheese & your choice of toppings
Bacon Cheeseburger
The World's Greatest Cheeseburger® topped with crispy bacon
Ground Steak Burger
5 oz ground steak served on a fresh baked Di Paolo hard roll topped with your choice of toppings
Mushroom Swiss Burger
The Ground Steak Burger topped with Swiss cheese and grilled mushrooms
Bacon Bleu Burger
The Ground Steak Burger topped with crispy bacon, bleu cheese dressing
Honey BBQ Bacon Cheeseburger
The World's Greatest Cheeseburger® topped with crispy bacon and honey BBQ sauce
Grilled Cheeseburger Melt
5 oz ground steak served on grilled white bread topped with 2 slices of American cheese
Plate Burger
The World's Greatest Cheeseburger® topped with french fries and mac salad
Bubba Double Cheeseburger
50¢ from every Bubba Double Cheeseburger purchase is donated to the Wease Cares Children's Fund
Bubba Double Bacon Cheeseburger
50¢ from every Bubba Double Bacon Cheeseburger purchase is donated to the Wease Cares Children's Fund

Sandwiches
Red Hot Dog
¼ lb Zweigle's® Red Hot Dog served on a fresh baked Di Paolo hoagie roll
White Hot Dog
¼ lb Zweigle's® White Hot Dog served on a fresh-baked Di Paolo hoagie roll
Chili Cheese Dog - Red Hot Dog
¼ lb Zweigle's® Red or White Hot Dog served on a fresh-baked Di Paolo hoagie roll topped with our Homemade Chili & your choice of cheese
Chili Cheese Dog - White Hot Dog
¼ lb Zweigle's® Red or White Hot Dog served on a fresh-baked Di Paolo hoagie roll topped with our Homemade Chili & your choice of cheese
Italian Sausage
Served on a fresh baked Di Paolo hard roll topped with your choice of toppings
Philly Sliced Steak & Cheese
Served on a fresh baked Di Paolo hoagie roll topped with grilled peppers, grilled onions & your choice of cheese
Vegetarian Burger
Served on a multigrain roll
Grilled Chicken Breast Sandwich
Served on a multigrain roll
Crispy Chicken Fillet Sandwich
Breaded chicken fillet served on a fresh-baked Di Paolo hard roll
Crispy Buffalo Chicken Fillet Sandwich
Breaded chicken fillet tossed in Buffalo sauce & served on a fresh-baked Di Paolo hard roll

Great Plates®
Cheeseburger Plate
(2) 3 oz Cheeseburgers served on top of 2 side items of your choice
Red Hot Dog Plate
(2) ¼ lb Zweigle's® Red Hot Dogs served on top of 2 side items of your choice
White Hot Dog Plate
(2) ¼ lb Zweigle's® White Hot Dogs served on top of 2 side items of your choice
Ground Steak Burger Plate
(2) 3oz Ground Steak Burgers served on top of 2 side items of your choice
Cheeseburger & Red Hot Dog Plate
(1) 3 oz Cheeseburger & (1) ¼ lb Zweigle's® Red Hot Dog served on top of 2 side items of your choice
Cheeseburger & White Hot Dog Plate
(1) 3 oz Cheeseburger & (1) ¼ lb Zweigle's® White Hot Dog served on top of 2 side items of your choice
Cheeseburger & Ground Steak Burger Plate
(1) 3 oz Cheeseburger & (1) 3 oz Ground Steak Burger served on top of 2 side items of your choice
Ground Steak Burger & Red Hot Dog Plate
(1) 3 oz Ground Steak Burger & (1) ¼ lb Zweigle's® Red Hot Dog served on top of 2 side items of your choice
Ground Steak Burger & White Hot Dog Plate
(1) 3 oz Ground Steak Burger & (1) ¼ lb Zweigle's® White Hot Dog served on top of 2 side items of your choice
Red & White Hot Dog Plate
(1) ¼ Zweigle's® Red Hot Dog & (1) ¼ Zweigle's® White Hot Dog served on top of 2 side items of your choice
Chicken Tender Plate
3pc Chicken Tenders served on top of 2 side items of your choice
Grilled Cheese Plate
(2) Grilled Cheese Sandwiches on white bread served on top of 2 side items of your choice
Veggie Burger Plate
(1) Vegetarian Burger served on top of 2 side items of your choice

Chicken Tenders
Chicken Tenders - 5pc Only
5pc or 10pc with your choice of dipping sauce
Chicken Tenders - 10pc Only
5pc or 10pc with your choice of dipping sauce
Buffalo Chicken Tenders - 5pc Only
5pc or 10pc tossed in Buffalo sauce with your choice of dipping sauce
Buffalo Chicken Tenders - 10pc Only
5pc or 10pc tossed in Buffalo sauce with your choice of dipping sauce

Kids Meals
Kids Hamburger Meal
Served on a soft bun with your choice of toppings
Kids Grilled Cheese Meal
Served on white bread
Kids Cheeseburger Meal
Served on a soft bun with your choice of toppings
Kids Hot Dog Meal - Red Hot Dog
Served on a hot dog bun with your choice of toppings
Kids Hot Dog Meal - White Hot Dog
Served on a hot dog bun with your choice of toppings
Kids Mac & Cheese Meal
Kraft Macaroni & Cheese
Kids Mozzarella Sticks Meal
3pc Mozzarella Sticks served with Marinara Sauce
Kids Pizza Logs Meal
2pc Pizza Logs served with Marinara Sauce
Kids Chicken Tenders Meal
3pc Chicken Tenders served with your choice of dipping sauce

Seafood
Bill's Famous Haddock Fish Fry
Served with choice of any two sides: French Fries, Cole Slaw, Tater Tots or Macaroni Salad
Mini Haddock Fish Fry
Served with choice of any two sides: French Fries, Cole Slaw, Tater Tots or Macaroni Salad
Haddock Fish Sandwich
Served on a fresh baked Di Paolo hoagie roll with your choice of toppings

Side Orders
French Fries - Regular
Regular or Basket
French Fries - Well Done Regular
Regular or Basket
French Fries - Basket
Regular or Basket
French Fries - Well Done Basket
Regular or Basket
Tater Tots - Regular
Regular or Basket
Tater Tots - Well Done Regular
Regular or Basket
Tater Tots - Basket
Regular or Basket
Tater Tots - Well Done Basket
Regular or Basket
Curly Fries - Regular
Regular or Basket
Curly Fries - Well Done Regular
Regular or Basket
Curly Fries - Basket
Regular or Basket
Curly Fries - Well Done Basket
Regular or Basket
Home Fries - Regular
Regular or Basket
Home Fries - Well Done Regular
Regular or Basket
Home Fries - Basket
Regular or Basket
Home Fries - Well Done Basket
Regular or Basket
Sweet Potato Waffle Fries - Regular
Regular or Basket
Sweet Potato Waffle Fries - Well Done Regular
Regular or Basket
Sweet Potato Waffle Fries - Basket
Regular or Basket
Sweet Potato Waffle Fries - Well Done Basket
Regular or Basket
Onion Rings - Regular
Regular or Basket
Onion Rings - Well Done Regular
Regular or Basket
Onion Rings - Basket
Regular or Basket
Onion Rings - Well Done Basket
Regular or Basket
Fried Mushrooms - Regular
Regular or Basket served with choice of Bleu Cheese or Ranch
Fried Mushrooms - Well Done Regular
Regular or Basket served with choice of Bleu Cheese or Ranch
Fried Mushrooms - Basket
Regular or Basket served with choice of Bleu Cheese or Ranch
Fried Mushrooms - Well Done Basket
Regular or Basket served with choice of Bleu Cheese or Ranch
Chili Cheese Fries
French Fries smothered in our Homemade Chili and your choice of cheese
Mozzarella Sticks - 3pc Mozzarella Sticks
3pc, 6pc, or 9pc served with a side of marinara sauce
Mozzarella Sticks - 6pc Mozzarella Sticks
3pc, 6pc, or 9pc served with a side of marinara sauce
Mozzarella Sticks - 9pc Mozzarella Sticks
3pc, 6pc, or 9pc served with a side of marinara sauce
Pizza Logs - 2pc Pizza Logs
2pc, 4pc, or 6pc served with a side of marinara sauce
Pizza Logs - 4pc Pizza Logs
2pc, 4pc, or 6pc served with a side of marinara sauce
Pizza Logs - 6pc Pizza Logs
2pc, 4pc, or 6pc served with a side of marinara sauce
Cup of Chili
Side of Kraft Mac & Cheese
Side of Mac Salad
Side of Coleslaw
Side of Baked Beans

Beverages
Bottled Soda
Pepsi Products
Milkshakes - Small
Small, Medium or Large
Milkshakes - Regular
Small, Medium or Large
Bottled Water
Aquafina
Milk - White
Milk - Chocolate
Apple Juice

Condiments on the Side
Side of Dill Pickles
Side of Sweet Pickles
Side of Meat Hot Sauce
Side of Gravy
Side of Bleu Cheese
Side of Honey Mustard
Side of BBQ Sauce
Side of Boom Boom Sauce
Side of Buffalo Sauce
Side of Country Sweet Sauce
Side of Honey BBQ Sauce
Side of Mayonnaise
Side of Nacho Cheese
Side of Marinara Sauce
Allergy Dislaimer:
If you have a food allergy, please notify us. Allergen information for menu items is available. Ask an employee for details.

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Recent Reviews

We are from NC and always come by here when we visit the area. Best burger around! Hot sauce is legendary. We got the two burger special. Kids got a red hot dog and a hamburger plate- both Rochester specialties. Service here at the Latta Rd location is always excellent when we come thru so we have made this a yearly tradition. This year was outstanding again- highly recommend.
December 2025
Ordered online and picked up two plates on special Tuesday night for $10.99 each! Great food and love the price! I love Bill Gray's meat hot sauce. We got extra sauce on the side and for the first time I added dill pickles to my plate. It was a game changer!
December 2025
A little pricey for quick fried cafeteria style bar food. The World's Greatest Cheeseburger was, in fact, not. I've had better and less greasy at many other places. The chicken fingers were just ok even though they were huge. The breading could have been done better and crispier.
September 2024

More Reviews

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Bill Gray's Latta Rd.

2050 Latta Rd, Rochester, NY 14612
(585) 663-7320