Rita's Italian Ice & Frozen Custard

1900 S Clinton Ave, Rochester
(585) 360-2891

Recent Reviews Order Online

Customers' Favorites

Reese's Peanut Butter Mudslide Sundae
Mango Gelati with Vanilla Custard
Strawberry and Mango Ice
Frozen Custard
5 Layer Gelati
Italian Ice

Menu

Italian Ice
Italian Ice
Made fresh daily with real fruit.
Italian Ice Flight
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious.
REESE'S Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Hot Caramel & REESE'S Peanut Butter Cups.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
Gelati
Layers of Italian Ice and Frozen Custard

Concrete & Blendini®
REESE'S Peanut Butter Mudslide
Vanilla Custard blended with REESE'S Peanut Butter Cups, REESE'S Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Cookie & stuffed with Hot Fudge.
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles.
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian Ice & toppings.

Shakes
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces.
REESE'S Peanut Butter Mudslide Milkshake
Vanilla Custard blended with REESE'S Peanut Butter Sauce & Hot Fudge.
Specialty Milkshakes
Made with rich & creamy Frozen Custard.
Mango Misto® Shake
Mango Italian Ice blended with Vanilla Custard.
Create Your Own Misto® Shake
Italian Ice blended with Vanilla or Chocolate Custard.

Freezer Fillers
4 Quart Bundle
Four Quarts of Italian Ice
3 Quart Bundle
Three Quarts of Italian Ice
Frozen Custard Pints
Freshly packed frozen custard.
Custard Cookie Sandwich 6-Pack
A 6-pack of delicious Frozen Custard Cookie Sandwiches

Complete the Treat
Toppings on the Side
Add toppings on the side to any treat.
Bottled Water

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Recent Reviews

First time going here with my teenager, weather in Rochester is 90° Good idea to to get an icee.

Back @ Rita's with my younger two daughters on another hot day, their first time as well. They mix two flavors 😋
September 2025
Amazing experience!!! Veronica was wonderful! She was happy to give us multiple samples and offered suggestions. Fantastic food, great customer service, and good prices. 10/10 - I always enjoy coming here!
July 2025
I love freshly made Italian ice, and you never know what you're going to get, but there's always something good! I was hoping for pina colada again, but they did have lemon ice and even a root beer float ice this time!

I'm glad they're around. Nice, friendly, and a great alternative to plain ice cream shops. It's very popular!
July 2025

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Rita's Italian Ice & Frozen Custard

1900 S Clinton Ave, Rochester, NY 14618
(585) 360-2891