Rita's Italian Ice & Frozen Custard

2328 W Mercury Blvd, Hampton
(757) 964-7511

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Customers' Favorites

Create Your Own Concrete
Vanilla Custard
Italian Ice

Menu

Italian Ice
Italian Ice
Try our famous Italian Ice –a sweet, smooth frozen treat made fresh daily on location and hand scooped to order.

Frozen Custard
Frozen Custard
Our award winning Old-Fashioned Frozen Custard is rich and creamy –made with high quality ingredients.
Peanut Butter Mudslide Sundae
Vanilla Custard topped with Hot Fudge, Peanut Butter Sauce & REESE'S Peanut Butter Cups.
Rainbow Sundae
Vanilla Custard topped with Gummy Bears & Rainbow Sprinkles.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.

Gelati
5 Layer Gelati
A plus-up of our signature Gelati, 5-Layer Gelati is served in a clear cup with layers of your favorite Italian Ice and Frozen Custard, and an extra layer of Custard in the middle!
Gelati
Best of both worlds in Rita's signature treat –alternating layers of our famous Italian Ice and Old-Fashioned Frozen Custard.

Concrete & Blendini®
Create Your Own Blendini®
Our Old-Fashioned Frozen Custard, your favorite Italian Ice, and a delicious topping blended.
Create Your Own Concrete
Our Old-Fashioned Frozen Custard and a delicious topping blended.
Peanut Butter Mudslide Concrete
Vanilla Custard blended with REESE'S Peanut Butter Cups, Peanut Butter Sauce & stuffed with Hot Fudge.
Cookies n' Cream Concrete
Vanilla Custard blended with OREO® Pieces & stuffed with Hot Fudge
Birthday Cake Concrete
Vanilla Custard blended with NILLA® Wafers & Rainbow Sprinkles
Strawberry Shortcake Concrete
Vanilla Custard blended with NILLA® Wafers & stuffed with Strawberry Topping
Apple Pie Concrete
Vanilla Custard blended with Apple Pie filling, Pie Chips & stuffed with Apple Pie filling.

Shakes
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Peanut Butter Mudslide Milkshake
Vanilla Custard blended with Peanut Butter Sauce & Hot Fudge with whipped cream and a cherry.
OREO® Cookies n' Cream Milkshake
Vanilla Custard blended with OREO® Pieces with whipped cream and a cherry.

Drinks
Ice Blender
Your favorite flavor of Ice blended into a cool and flavorful drink, perfect for on-the-go refreshment!
Gelati Blender
Your favorite flavor of Ice blended with Vanilla or Chocolate Custard Mix. It is like a Gelati you can drink!

Photos

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Recent Reviews

Let me make this clear. I am not giving Rita's 5 stars. I am giving it to the female employee who was working on Sunday, July 26th at around 1:30 pm. If I could give her 10 stars then I would. This young lady worked the drive thru and served the in store customers all by herself. Not sure if someone was in the back or not. If they were, I never saw them. Other customers can attest to this. She was calm, pleasant, and efficient. I was getting mad watching her go through...
July 2026
Stopped in for a vanilla+vanilla gelati early this afternoon and it was just as good as I remember 20 years ago. Both employees were so personable and welcoming too! (Cat? Catlin?) I'll definitely be coming back 😁
August 2025
First time here and it was incredible! The girls working tonight were so sweet and helpful - I had no idea what to pick and they helped me decide on the most delicious treat I've had in ages! 10 outta 10, would recommend - and I'll be sure to return with friends ♡☆
May 2025

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Rita's Italian Ice & Frozen Custard

2328 W Mercury Blvd, Hampton, VA 23666
(757) 964-7511