First Watch
2243 Franklin Rd SW Ste B, Roanoke
(540) 656-3474
Customers' Favorites
Biscuits and Turkey Sausage Gravy
Million Dollar Bacon Eggs Toast
Farm Stand Breakfast Tacos
The Traditional Breakfast
The Elevated Egg Sandwich
Salmon-Vegetable Fritatta
Lemon Ricotta Pancakes
Floridian French Toast
Lemon Curd Pancakes
Biscuits and Gravy
Featured items
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
Side of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
Biscuits & Gravy
The Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Please visit our sides category to add additional eggs or meat.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Fresh Seasonal Fruit
Cut in-house every day, a mix of the freshest fruits of the season
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyere cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Fall Seasonal Menu
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle
Butternut Squash Bisque
Rich and creamy butternut squash soup sweetened with carrot and a touch of nutmeg. Garnished with all-natural sour cream and fresh herbs. (vegetarian)
Million Dollar Harvest Hash
Freshly seasoned potatoes with Million Dollar Bacon, house-roasted sweet potatoes and Crimini mushrooms, kale and Monterey Jack topped with two cage-free eggs cooked any style, herbed Goat cheese, lemon-dressed arugula and drizzled with Mike's Hot Honey®.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Cinnamon Spice Churros
Cinnamon sugar-dusted churros served with sea salt caramel toffee and Mexican mocha dipping sauces.
Pumpkin Pancake Breakfast
Two cage-free eggs cooked any style plus one of our signature spiced Pumpkin Pancakes and a Jones Dairy Farm grilled all-natural savory chicken sausage patty.
Barbacoa Quesadilla Benedict
Two barbacoa quesadillas prepared quesabirria-style, topped with poached cage-free eggs and covered with our Vera Cruz hollandaise, ranchero sauce and scallions. Served with seasoned black beans topped with housemade pico de gallo.
Pomegranate Pear Punch
Pomegranate, pear, cane sugar and lime.
Iced Coffee
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Iced Coffee
Creamy, sweet, cold and refreshing.
Mint Mocha
Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
Fresh Juice Bar
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Pomegranate Pear Punch
Pomegranate, pear, cane sugar and lime.
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
Classic Favorites
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
The Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Please visit our sides category to add additional eggs or meat.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
The Healthier Side
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit and our housemade granola with almonds. Served with a freshly baked muffin of the day.
Power Wrap
Cage-free egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter and Maldon sea salt.
Tri-Athlete
House-roasted Crimini mushrooms, onions, tomatoes and green chiles in a cage-free egg white omelet. Served with housemade pico de gallo, our whole grain artisan toast, all-natural house preserves and fresh fruit.
Healthy Turkey
Turkey, house-roasted onions, tomatoes, spinach and Feta cheese in a cage-free egg white omelet. Served with our whole grain artisan toast and all-natural house preserves.
From the Griddle
Belgian Waffle
Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berry compote.
Floridian French Toast
Thick-cut brioche bread with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.
Two Multigrain Pancakes
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Almond Crunch, Carrot Cake & Pecan.
Multigrain Pancake
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Almond Crunch, Carrot Cake & Pecan.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.
Egg-Sclusives
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Chickichanga
Whipped cage-free eggs with spicy, all-natural chicken breast, chorizo, green chiles, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and all-natural sour cream. Served with fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Market Hash
Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Biscuits & Turkey Sausage Gravy with Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Parma Skillet Hash
Two cage-free eggs any style atop seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with our whole grain artisan toast.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyere cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Omelets & Frittatas
The Works Omelet
Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
Ham & Gruyere
Smoked ham, Gruyere cheese and fresh herbs.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
Morning Market Veg
House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.
Bacado Omelet
Bacon, avocado, and Monterey Jack. Topped with sour cream and a side of housemade pico de gallo. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
Chile Chorizo
Chorizo, avocado, green chiles, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Inspired Italian
Sausage, house- roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
Power Bowls
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
Pesto Chicken Quinoa Bowl
Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.
Salads
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.
Cobb Salad
Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing on the side.
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
Sandwiches
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Ham & Gruyere Melt
Smoked ham, tomato, and melted gruyere cheese with dijonnaise on grilled artisan brioche. Served with lemon dressed organic mixed greens or a bowl of tomato basil soup.
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisan whole grain. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti cheese on a brioche bun. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Monterey Club Sandwich
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
Sides
Fresh Seasoned Potatoes
Fresh, seasoned potatoes seared on the griddle with onion.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Side of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.
English Muffin
Biscuits & Gravy
Fresh Seasonal Fruit
Cut in-house every day, a mix of the freshest fruits of the season
Chicken Apple Sausage
All-natural and certified gluten free, chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander
Bob's Red Mill Cheese Grits
Cheesy and delicious.
Turkey Sausage
Four links - no antibiotics ever
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
Pork Sausage
Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices
Bob's Red Mill Grits
Buttered.
Gluten Free Toast
Gluten Free Toast
Bowl of Tomato Basil Soup
Smoked Ham
Fresh-cut, naturally slow smoked with no fillers or artificial flavors
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.
Lemon-Dressed Organic Mixed Greens
Side Muffin
Beverages
Iced Coffee
Creamy, sweet, cold and refreshing.
Project Sunrise Coffee
Bring our award winning Project Sunrise coffee to your home or office. Project Sunrise supports the female farmers in Huila, Colombia.
100%25 Cold Squeezed Orange Juice
Apple Juice
Fountain Beverage
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
Hot Chocolate
Fresh Brewed Iced Tea
Unsweetened.
Decaf Coffee
Milk
Grapefruit Juice
Families, Groups & Grocery
Loaf of Seed'licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It's great for homemade Avocado Toast!
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
Soups
Tomato Basil Soup
Bowl of Soup
Photos
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Recent Reviews
I absolutely love this place. Go check then out if you haven't been by there, amazing experience. My first post was meant for Google maps, it seems to take me to the wrong place every single time I put in an address
August 2026
Very very inconsistent. Some days the food is great. Some days the eggs are burned 4 times in a row. Another issue is lack of plates. My omlette will come in a bowl because I guess they run out of plates which is fine but also pretty unprofessional. Its off putting. Ive also had beard hair in my food before and am positive they have employees with big beards who don't wear beard guards around the food. Overall the place could be much much better and seems to be a semi inconsistent...
August 2026
Abigail was incredible to have as our waitress! Attentive and friendly, food was great! It is very refreshing to have wonderful customer service when you go out to eat these days and she nailed it!
August 2026
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