Rita's Italian Ice & Frozen Custard

$ • Ice Cream

Hours:
5308 Princess Anne Rd, Virginia Beach
(757) 474-2770

About Rita's Italian Ice

Rita's Italian Ice & Frozen Custard is a new location that shines with its sparkling cleanliness, great flavors, and welcoming atmosphere. The restaurant offers a fantastic menu with a variety of options, including frozen custard and gelati. The staff are friendly, patient, and provide exceptional service, allowing customers to try samples and receive personalized recommendations. Many customers appreciate the fast and efficient service and enjoy the ability to order different flavors of custard for their pints. While the location can be a bit tight and parking may be limited, the drive-thru is convenient, especially on rainy days. Overall, Rita's is a place where there is something for everyone to enjoy.

Customers' Favorites

Rita's Italian Ice Reviews

3.9
165 ratings
Restaurantji Rating
5
61%
4
6%
3
7%
2
9%
1
17%
Food
4.4
Atmosphere
3.8
Service
3.8

Share your opinion about Rita's Italian Ice & Frozen Custard

Restaurantji Rating

I really wish I could recommend Rita’s, but I can’t. Today is now the 5th time in a row I have gone to get a Cherry Italian Ice to be told they are sold out. I know it’s a popular flavor. But when you make the effort to go and get disappointed each time at some point you won’t make the effort anymore.

Also, they send out a daily email of their available flavors FOR THE DAY but send it out in the evening when flavors have sold out already and they close in a few...read full review

This is my first time trying Rita's. I got chocolate custard, vanilla ice, and a small vanilla custard cone for my little.

Unfortunately, the chocolate custard was grainy and had zero chocolate flavor. The vanilla ice was okay, but there were GIANT chunks of ice in it. not like 2 or 3, like someone was filling my cup up for a fountain soda, and sadly, the vanills flavoring was very chemically. the kids vanilla cone was the only thing pretty much eatable.

also, I...read full review

Usually love this Rita’s, the staff is awesome and the owners are super sweet. Tonight we had a not so good experience. We showed up at 9:50, they close at 10. We waited about 5 minutes for someone to come to the window, as we waited the staff made eye contact with us a few times before even acknowledging that we were there. They were cleaning up as they were about to close, all the machines were broken down.
After someone finally came to the window, we were greeted with...read full review

Read All Reviews(165)

Menu

Add a Menu
Rita's Italian Ice & Frozen Custard Menu
Rita's Italian Ice & Frozen Custard Menu

Photos

Add a Photo
Rita's Italian Ice & Frozen Custard
Rita's Italian Ice & Frozen Custard
View All Photos

Hours

Monday 12 - 10PM
Tuesday 12 - 10PM
Wednesday 12 - 10PM
Thursday 12 - 10PM
Friday 12 - 10PM
Saturday 12 - 10PM
Sunday 12 - 10PM
Updated on: