Insomnia Cookies
100 College Row Unit 2107, Williamsburg
(757) 276-6508
Customers' Favorites
White Chocolate Macadamia
Double Chocolate Chunk
Chocolate Chip Cookie
Peanut Butter Chip
Oatmeal Raisin
Salted Caramel
Snickerdoodle
Chocolate Milk
Cookie'Wich
12-Pack
Classic Cookies
Chocolate Caramel Pretzel
A sweet and salty icon filled with chocolate chunks, caramel nuggets, and chocolate covered pretzel pieces.
Chocolate Chunk
A rich, buttery vanilla cookie amped up with loads of ooey-gooey milk chocolate chunks.
Classic with M&M'S®
This colorful, candy-coated twist on our Classic cookie is packed with M&M'S® goodness.
Double Chocolate Chunk
Our dark chocolate cookie is taken to its drool-worthy peak with chunks of smooth, melty milk chocolate.
Double Chocolate Mint
Our take on a favorite flavor combo. A warm dark chocolate cookie with mint chips and chunks of milk chocolate.
Oatmeal Raisin
A treat that's like a hug for the soul. Warm cinnamon and sweet molasses layered with plenty of oatmeal and raisins.
Peanut Butter Chip
A total peanut butter stunner. Our soft, sweet peanut butter cookie filled with creamy peanut butter chips.
Snickerdoodle
Stick to a classic with our Snickerdoodle. A delightfully buttery base covered in cinnamon sugar goodness.
Sugar
Simply the best. A melt-in-your-mouth, buttery cookie with hints of vanilla.
White Chocolate Macadamia
This snack operates on island time. A coconut-y cookie with bits of macadamia nut and creamy white chocolate chips.
Vegan Birthday Cake
Sweet vanilla and all of the sprinkles make this an extra special vegan treat for an extra special day. For full information, click on Nutritional info below.
Vegan Chocolate Chunk
A vegan cookie that warms your soul with generous amounts of rich, buttery flavor and ooey-gooey (dairy-free) chocolate chunks. For full information, click on Nutritional info below.
Vegan Double Chocolate Chunk
A vegan spin on our Classic Double Chocolate cookie with the same levels of dark chocolate decadence and melty (dairy-free) chocolate chunks. For full information, click on Nutritional info below.
Deluxe Cookies
Confetti
A tricked-out sugar cookie filled with rainbow sprinkles and vanilla-flavored chips.
Oatmeal Chocolate Walnut
A warm, doubled-up oatmeal treat filled with chunks of walnut and milk chocolate.
Salted Caramel
Indulgent, sweet caramel and savory sea salt baked into a Deluxe-sized sugar cookie base. Please note this cookie contains toffee, which contains almonds.
Chocolate Peanut Butter Cup
This Deluxe treat is loaded with chunks of Reese's® peanut butter cups baked into a rich peanut butter cookie.
S'mores
A warm, decadent chocolate cookie packed with toasty marshmallow, crunchy graham cracker, and chocolate chunks.
Triple Chocolate
A super-sized, buttery cookie with a triple serving of ooey-gooey chocolate chunks.
REESE'S Peanut Butter Filled Deluxe
The trick-or-treat candy G.O.A.T. in cookie form. HERSHEY'S Dark Chocolate dough mixed with mini REESE'S peanut butter chips, and filled with the iconic REESE'S peanut butter you're obsessed with. This cookie contains peanuts.
Brownies
Chocolate Chip Brownie
Extra fudgy, ultra-rich brownie packed with milk chocolate chips. Baked to perfection and bound to make you say, "Mmm."
Chocolate Chunk Brookie
Half brownie. Half cookie. A total snack.
Chocolate Chunk Blondie
The rumors are true...Blondies have more fun. Our iconic chocolate chunk cookie recipe has been tinkered, resulting in the most irresistible treat known to mouth.
Loaded Brownie
Choose a Chocolate Chunk Brownie, Blondie, or Brookie base, topped with cream cheese or buttercream frosting, and garnished with your favorite toppings.
Boxes
6-pack
Sit back and relax with a 6-pack of your Classic cookie faves.
12-pack
Our most popular pack. Choose your own flavors to make it yours. Dig into a dozen of your warm Classic favorites, in bakeries or delivered til really really late.
Deluxe 4-pack
A 4-pack of your warm Deluxe favorites. Choose from: Deluxe cookies, Brownies, Blondies, or Brookies. Availability varies by bakery location.
Deluxe 6-pack
6 Deluxe cookies, Brownies, Blondies, or Brookies. Bake your own 6-pack of your warm Deluxe favorites. *jk - we'll do the baking, you just choose your faves!
Super 6
Five Classic cookies, plus your choice between one Deluxe cookie, Brownie, Blondie, or Brookie. The combinations are endless (and tasty).
4+4-pack
The perfect pack does exist. 4 Classics and 4 Deluxe.
Mini 12-pack
A 12-pack of Minis serving lots of Chocolate Chunks in small, snack-able bites.
Mini 24-pack
A 24-pack of Minis serving lots of Chocolate Chunks in small, snack-able bites.
Vegan 6-pack
Pick your perfect 6-pack from our warm, delicious vegan varieties. Choose from Vegan Chocolate Chunk, Vegan Double Chocolate Chunk and Vegan Birthday Cake. Made without animal products or by-products!
Ice Cream
Ice Cream in a Cup
2 scoops of refreshing ice cream for delivery or pickup. (Goes great with a 6-pack of warm cookies.)
Ice Cream on a Classic Cookie
2 scoops of ice cream on a warm Classic cookie
Ice Cream on a Deluxe Cookie
2 scoops of ice cream on a warm Deluxe cookie (double the size of our Classic cookie)
Ice Cream on a Brownie
2 scoops of ice cream on a warm Chocolate Chip Brownie. Choose up to 3 ice cream flavors.
Pint
A pint of frosty ice cream in your choice of Insomnia ice cream flavor.
Wiches
Cookie'wich
Two scoops of cold ice cream sandwiched between two warm Classic cookies. Note: Cookie'wiches are delivered unassembled.
Deluxe Cookie'wich
Three scoops of your favorite ice cream between two warm Deluxe cookies. Note: Cookie'wiches are delivered unassembled.
Big'wich
Two warm Classic cookies with a luscious icing center.
Deluxe Big'wich
Rich, creamy icing sandwiched between two warm Deluxe cookies.
Combos & Packs
Big Dipper
4 of our Classic cookies made for spreading in our decadent buttercream or cream cheese icing.
Lil' Dipper
12 of our Mini Chocolate Chunk cookies made for dunking in our decadent buttercream or cream cheese icing.
Delicious Duo
Two warm Classic cookies and an ice-cold beverage.
Deluxe Delicious Duo
Do it up with our Deluxe Combo: two warm Deluxe cookies and an ice-cold beverage.
Chillax Pack
Pack includes one pint of ice cream and a 6-pack of warm Classic cookies.
Chillax Deluxe Pack
Chill out with your choice of 6 Deluxe cookies and a 2 pints of ice cream.
ChillaxXL Pack
2 pints of ice cream and a 12-pack of our warm Classic cookies.
Sides
Buttercream Icing Side
The ultimate indulgent icing option that goes with literally everything.
Cream Cheese Icing Side
This delightfully tangy and rich icing adds an extra touch of decadence to any dessert.
Drinks
Fairlife® Strawberry Milk
When your childhood fave is lactose-free.
Oatly
Plant-based babes, we would NEVER forget about you.
Oatly Chocolate Milk
Dairy? Zero. Chocolate? Chock full of it.
DASANI® Water
Here's your sign to drink more water.
Coca-Cola ®️
Classic. What else can we say?
Coca-Cola Zero Sugar ®️
Zero calories. Zero sugar. Zero problems.
Diet Coke ®️
This carbonated queen needs no intro.
Powerade ®️
Berry-licious & jam packed with electrolytes.
Sprite ®️
Lemon. Lime. Super fun time.
Monster Energy ®️
AKA stay up late juice. Contains caffeine, ginseng, and B vitamins.
La Colombe Cold Brew
You'll love it a latte. Contains caffeine.
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Recent Reviews
I did not get the name but the nice man at the counter was very nice. I came for a pickup order and they were so friendly I came back for more. The cookies are delicious and hot and the staff is very friendly. The cookies really are amazing though. Probably the best cookie I ever had. The store is also clean and smells amazing
October 2025
We really loved the cookies. We got a 9 pack of cookies and they were amazing. We got all different kinds and honestly they were all very good! Even the next day they were still soft and really delicious.
September 2025
This place was absolutely phenomenal. The staff were extremely sweet and offered us suggestions and samples and we didn’t feel like we were being rushed. The food was outstanding and if I lived here this would become a regular place for me. I got the cookie-wich with my choice of chocolate chunk cookies and the ice cream cookie d’ough in the middle, and I devoured it in minutes. Everybody else in my group was more than satisfied with their food as well. I would recommend this...
July 2025
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