Rita's Italian Ice & Frozen Custard
$ • Ice Cream
Hours:
220D Monticello Ave, Williamsburg
(757) 259-7482
About Rita's Italian Ice
Customers' Favorites
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Cookies N' Cream Concrete
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Chocolate Custard
Vanilla Custard
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Cotton Candy
Rita's Italian Ice Reviews
Ratings
Menu
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Hours
| Monday | 2 - 8PM |
| Tuesday | 2 - 8PM |
| Wednesday | 2 - 8PM |
| Thursday | 2 - 8PM |
| Friday | 2 - 9PM |
| Saturday | 12 - 9PM |
| Sunday | 12 - 8PM |
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Rita's Italian Ice & Frozen Custard in Williamsburg features friendly staff and a pleasant outdoor seating area. The line moves quickly, even during busy times, making for a convenient visit. Customers enjoy a wide variety of options, including their famous Italian ice, available in flavors like wild black cherry, which contains pieces of cherry in the ice. The smooth and creamy custard has been praised as the best in town, with chocolate and vanilla available year-round and a special third flavor in the summer. While some find the chocolate concrete with brownies to be a miss, the fresh selection of Italian ice and frozen custard keeps customers returning. The staff is known for their friendliness and willingness to offer samples to help customers make decisions. Despite occasional crowds, especially on weekends, the efficient team ensures that wait times remain short. Many loyal customers appreciate the delightful experience, often reminiscing about their visits and never feeling disappointed.