Rita's Italian Ice & Frozen Custard

220D Monticello Ave, Williamsburg
(757) 259-7482

Recent Reviews Order Online

Customers' Favorites

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Vanilla Custard
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Twist Custard
Cotton Candy

Featured items
Cookies n' Cream Concrete
Vanilla custard blended with Oreo® pieces & stuffed with hot fudge.
Gelati
Layers of Italian ice and custard.
Oreo® Cookies n' Cream Milkshake
Vanilla custard blended with Oreo® pieces with whipped cream and a cherry.
Create Your Own Misto® Shake
Italian ice blended with vanilla or chocolate custard.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Birthday Cake Concrete
Vanilla custard blended with Nilla® wafers & rainbow sprinkles.
Strawberry Shortcake Concrete
Vanilla custard blended with Nilla® wafers & stuffed with strawberry topping.
Create Your Own Concrete
Custard blended with tasty toppings.
Frozen Custard
Cool, creamy & delicious.

Italian Ice
Italian Ice
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Unicorn Cup - Limited Time Offer
Any frozen custard flavor topped with unicorn glitter.
Reese's Peanut Butter Mudslide Sundae
Vanilla custard topped with hot fudge, peanut butter sauce & Reese's peanut butter cups.
Rainbow Sundae
Vanilla custard topped with gummy bears & rainbow sprinkles.

Gelati
Gelati
Layers of Italian ice and custard.
Unicorn Gelati - Limited Time Offer
Any Italian ice, any frozen custard flavor and unicorn glitter.

Concrete & Blendini®
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian ice & toppings.
Cookies n' Cream Concrete
Vanilla custard blended with Oreo® pieces & stuffed with hot fudge.
Birthday Cake Concrete
Vanilla custard blended with Nilla® wafers & rainbow sprinkles.
Reese's Peanut Butter Mudslide Concrete
Vanilla custard blended with Reese's peanut butter cups, Reese's peanut butter sauce & stuffed with hot fudge.
Strawberry Shortcake Concrete
Vanilla custard blended with Nilla® wafers & stuffed with strawberry topping.

Shakes
Create Your Own Misto® Shake
Italian ice blended with vanilla or chocolate custard.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Mango Misto® Shake
Mango Italian ice blended with vanilla custard.
Oreo® Cookies n' Cream Milkshake
Vanilla custard blended with Oreo® pieces with whipped cream and a cherry.
Reese's Peanut Butter Mudslide Milkshake
Vanilla custard blended with Reese's peanut butter sauce & hot fudge with whipped cream and a cherry.

Complete the Treat
Bottled Water

Photos

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Recent Reviews

Great custard and italian ice. Staff is always friendly and patient. One suggestion: it would be great if the rewards app was mentioned consistently. I missed out on many rewards as it is never mentioned during check out. Since signing up, I’ve only been asked if I was a member once. I frequent Rita’s often, and I’m sure I would have earned free Rita’s quite a few times, if I had known. I’m sure there are more customers who may be interested in signing up.
October 2025
We go to Williamsburg every few years from Buffalo. We went this August and went to Rita's 4 times! Whether the was a big line or just us the young staff were always happy and made us love going there. COFFEE CUSTARD???? YES PLEASE!!!!!!! :)
August 2025
They have the Best custard in town! In addition which is the whipping cream and cherry on top is the great staff. They are all very friendly and willing to offer samples to try and help one make a decision on all the yummy flavors.
August 2025

More Reviews

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Rita's Italian Ice & Frozen Custard

220D Monticello Ave, Williamsburg, VA 23185
(757) 259-7482