Rita's Italian Ice & Frozen Custard

220D Monticello Ave, Williamsburg
(757) 259-7482

Recent Reviews Order Online

Customers' Favorites

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Featured items
Cookies n' Cream Concrete
Vanilla custard blended with Oreo® pieces & stuffed with hot fudge.
Gelati
Layers of Italian ice and custard.
Oreo® Cookies n' Cream Milkshake
Vanilla custard blended with Oreo® pieces with whipped cream and a cherry.
Create Your Own Misto® Shake
Italian ice blended with vanilla or chocolate custard.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Birthday Cake Concrete
Vanilla custard blended with Nilla® wafers & rainbow sprinkles.
Strawberry Shortcake Concrete
Vanilla custard blended with Nilla® wafers & stuffed with strawberry topping.
Create Your Own Concrete
Custard blended with tasty toppings.
Frozen Custard
Cool, creamy & delicious.

Italian Ice
Italian Ice
Made fresh daily with real fruit.

Frozen Custard
Frozen Custard
Cool, creamy & delicious.
Create Your Own Sundae
Two toppings with whipped cream and a cherry.
Unicorn Cup - Limited Time Offer
Any frozen custard flavor topped with unicorn glitter.
Reese's Peanut Butter Mudslide Sundae
Vanilla custard topped with hot fudge, peanut butter sauce & Reese's peanut butter cups.
Rainbow Sundae
Vanilla custard topped with gummy bears & rainbow sprinkles.

Gelati
Gelati
Layers of Italian ice and custard.
Unicorn Gelati - Limited Time Offer
Any Italian ice, any frozen custard flavor and unicorn glitter.

Concrete & Blendini®
Create Your Own Concrete
Custard blended with tasty toppings.
Create Your Own Blendini®
Custard blended with Italian ice & toppings.
Cookies n' Cream Concrete
Vanilla custard blended with Oreo® pieces & stuffed with hot fudge.
Birthday Cake Concrete
Vanilla custard blended with Nilla® wafers & rainbow sprinkles.
Reese's Peanut Butter Mudslide Concrete
Vanilla custard blended with Reese's peanut butter cups, Reese's peanut butter sauce & stuffed with hot fudge.
Strawberry Shortcake Concrete
Vanilla custard blended with Nilla® wafers & stuffed with strawberry topping.

Shakes
Create Your Own Misto® Shake
Italian ice blended with vanilla or chocolate custard.
Specialty Milkshake
Made with rich and creamy custard with whipped cream and a cherry.
Mango Misto® Shake
Mango Italian ice blended with vanilla custard.
Oreo® Cookies n' Cream Milkshake
Vanilla custard blended with Oreo® pieces with whipped cream and a cherry.
Reese's Peanut Butter Mudslide Milkshake
Vanilla custard blended with Reese's peanut butter sauce & hot fudge with whipped cream and a cherry.

Complete the Treat
Bottled Water

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Recent Reviews

We go get a custard and italian ice. The custard is smooth and creamy. The ices are made with real fruit flavorings. My favorite is the wild black cherry. It contains pieces of cherry in the ice. It can get crowded at times especially on weekends but the staff is efficient so wait times are normally short. They have chocolate and vanilla custards at all times but in the summer have a special third flavor.
December 2024
I'm from GA where this is hard to find, so I don't come up north without getting some ice. I've been coming to this Rita's long enough to still have a punch card in a drawer somewhere. Never been disappointed here.
August 2024
Seating options are limited at times during the peak season and wait times can be increased, but these are both to be expected. Staff is always friendly. Items are always delivered as ordered. I appreciate the fact I can trust there's no cross contamination between the ice and custard secondary to a dairy allergy.
August 2024

More Reviews

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Rita's Italian Ice & Frozen Custard

220D Monticello Ave, Williamsburg, VA 23185
(757) 259-7482