Merchant Madison

121 S Pinckney St, Madison
(608) 259-9799

Recent Reviews Order Online Reserve

Customers' Favorites

Cheese Charcuterie & House Pickles
The Madison Burger w Side
The Merchant Burger
Fried Cheese Curds
Fried Chicken
Steak Frites
The Regret
Sandwich
Burgers
Fries

Menu

Featured items
Steak & Eggs
two eggs* any style, breakfast potatoes, french onion fondue, petite salad
Farmers Market Omelet
green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad (v)
Brioche French Toast
brioche french toast, fig jam, maple syrup, butter (v)
Fried Cheese Curds
buttermilk-battered and fried. served with ranch and hot honey (v)
Two Egg Breakfast
two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado*
Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
Side of Bacon
Hand-Cut French Fries
served with black pepper aioli (v, can be made vegan upon request in notes)
Cheese, Charcuterie, & House Pickles
rotating selection served with fruit preserves, honey, marcona almonds, crackers, with house pickles, mustard, toasted ciabatta (can be made vegetarian and gluten free upon request in notes)

For the Table
Fried Cheese Curds
buttermilk-battered and fried. served with ranch and hot honey (v)
Cheese, Charcuterie, & House Pickles
rotating selection served with fruit preserves, honey, marcona almonds, crackers, with house pickles, mustard, toasted ciabatta (can be made vegetarian and gluten free upon request in notes)
Sweet Corn Fondue
corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. served with warm potato chips (v, gf)
Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers

Benedicts
Shakshuka Eggs Benedict
english muffin, roasted red peppers, harissa & tomato sauce, poached eggs
Shrimp Cake Benedict
english muffin, parmesan crusted shrimp cakes, frisee, poached eggs, old bay, whole grain mustard hollandaise*

Brunch / Lunch
Steak & Eggs
two eggs* any style, breakfast potatoes, french onion fondue, petite salad
Farmers Market Omelet
green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad (v)
Brioche French Toast
brioche french toast, fig jam, maple syrup, butter (v)
Two Egg Breakfast
two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado*
Avocado Toast
grilled sourdough, spring radish, jammy egg*, sunflower gremolata (v)
Chia Seed Parfait
coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola (gf)
Chilaquiles
chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, queso fresco, scallion, two sunny side up eggs (v, gf)
Bibb Lettuce Salad
bibb lettuce, fried capers, shaved market vegetables (v, can be made vegan upon request in notes)

Sandwiches
Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
Brunch Merchant Burger
double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served medium with fries.
Brioche Scrambled Sammie
bacon, egg, fontina, horseradish-garlic aioli, brioche bun
The Big M.E.C
oyster mushroom, egg, fontina, herb-aioli, brioche bun

Sides
Side of Breakfast Sausage
Side of Bacon
Side of Breakfast Potatoes
Hand-Cut French Fries
served with black pepper aioli (v, can be made vegan upon request in notes)
Side of Toast
Side of Two Eggs
Side of Fruit
Petite Salad

Featured items
Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
Oklahoma Onion Burger
Double patty smashed burger, steamed onions, american cheese, brioche bun
Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
The Merchant Burger
double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with fries
Cheese, Charcuterie, & House Pickles
rotating selection served with fruit preserves, honey, marcona almonds, crackers, with house pickles, mustard, toasted ciabatta (can be made vegetarian and gluten free upon request in notes)

Bar Snacks
Fried Cheese Curds
buttermilk-battered and fried. served with ranch and hot honey (v)
Sweet Corn Fondue
corn, sarvecchio and mozzarella fondue, grilled scallions, parmesan crisp. served with warm potato chips (v, gf)
Cheese, Charcuterie, & House Pickles
rotating selection served with fruit preserves, honey, marcona almonds, crackers, with house pickles, mustard, toasted ciabatta (can be made vegetarian and gluten free upon request in notes)
Hand-Cut French Fries
served with black pepper aioli (v, can be made vegan upon request in notes)
Shrimp Ceviche
lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
House Marinated Olives
citrus oil, marcona almonds, fried rosemary (v, vg)

Starters
Roasted Broccoli
chimichurri marinated broccoli, harissa-tomato sauce, whipped tahini, feta, smoked almonds (v, can be made vegan upon request in notes)
Beet Salad
crème fraîche, pickled shallot, citrus gel, hazelnuts, tarragon (v, can be made vegan upon request in notes)
Shrimp Cakes
parmesan crusted shrimp cakes, herbed sauce gribiche, frisee, pickled shallots, fried capers
Bibb Lettuce Salad
bibb lettuce, fried capers, shaved market vegetables (v, can be made vegan upon request in notes)

Sandwiches
The Merchant Burger
double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with fries
Oklahoma Onion Burger
Double patty smashed burger, steamed onions, american cheese, brioche bun
Crispy Fried Chicken Sandwich
napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
Heirloom Tomato Caprese Sandwich
heirloom tomato, burrata, roasted red pepper & garlic aioli, hoagie roll, balsamic dressed mixed greens (v

Desserts
Carrot Cake
pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
Flourless Chocolate Brownie
dark cherry-chocolate ice cream, luxardo cherry, flake salt (v, gf)
Meyer Lemon Tart
Passionfruit curd, strawberry, coconut creme & toasted coconut (v)

Photos

Photo credit: google
Photo credit: facebook
Photo credit: foursquare
+97 photos
Photo credit: facebook
+96 photos
Add a photo

Recent Reviews

Date night deal on Tuesdays is such good value for great food. I especially loved the blackened catfish and the brownie for dessert. Restaurant is pretty quiet on a Tuesday too - what a weekday treat!
September 2025
Great vibe, love the outdoor seating Soup (chowder but not really a chowder) was not good, server did not ask how the food was and I left it uneaten. Entree was ok but fairly basic Not really the standard for this venue. Would. come back for drinks not meal.
August 2025
Love The Merchant & have eaten there before but gave 3 stars on food/ service because they were out of 3 main dishes and their menu is not very big and also out of all white wine. Also our waiter did not ask us we wanted any dessert and just brought the bill.
August 2025

More Reviews

You May Also Like

Settle Down Tavern - 117 S Pinckney St
Hamburger, Bar, Burgers, American, Pet Friendly
Ancora Cafe + Bakery - 107 King St
Brunch, Cafe, Bakery, Gluten-Free, Vegan
Good News Café & Ice Cream - 117 King St
Ice Cream Shop, Coffee & Tea, Ice Cream & Frozen Yogurt, Ice Cream, Vegan

Merchant Madison

121 S Pinckney St, Madison, WI 53703
(608) 259-9799