The Victory Madison

2710 Atwood Ave, Madison
(608) 240-0366

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Recent Reviews

I regret never going here in the before (the fire) times and I really was never sure it was a cafe because of the signage. Fast forward to 2025, the place is all new, and owner Patrick gave a compelling interview on Citycast Madison that put this spot on my radar.

It’s really cool inside, you could shoot a movie in there. Make sure you look up. The ceiling is shiny and exquisite.

The coffee is from Anodyne, a fave from Milwaukee. You’ll...
The Victory is the first coffee shop I entered in Madison that felt like my kind of place. Quaint, unique, cozy, small town vibes (across from a great bookstore too!)

The first time I went, I was having a stressful day job hunting but the owner, Patrick, greeted me, and made me feel welcome. He did more than say hi. He took time to ask about my day and hear about my job hunt.

Life got crazy, fast forward like a year and I’m on my way to...
Yum! \nStopped mid morning on a Wednesday, no line. Great vibe. Parked alongside street. Daughter got an iced vanilla latte with extra vanilla and loved it. Great flavor. I got a London Fog with added vanilla and lavender. London Fogs are my favorite but never had it with lavender before. It added a subtle flavor and was delicious. Drink was HOT which can be lacking at many shops as them serve them warm. Would be a regular of this location if we were local.

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