First Watch
120 W Town Square Way Suite 200, Oak Creek
(414) 409-1414
Customers' Favorites
Biscuits & Turkey Sausage Gravy with Eggs
Purple Haze and Morning Meditation
Farm Stand Breakfast Tacos
Fresh Seasoned Potatoes
Floridian French Toast
Smoked Salmon Benedict
Lemon Ricotta Pancakes
Elevated Egg Sandwich
Farmhouse Skillet Hash
Traditional Breakfast
Featured items
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Gingerbread Spiced Donuts
Warm cake donut holes tossed with gingerbread spice and lightly dusted with powdered cinnamon sugar. Served with salted caramel toffee sauce and crème anglaise.
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Morning Meditation
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruzsauce and all-natural sour cream. Served with fresh fruit and fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Hardwood Smoked Bacon
Kids Pancake
One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.
Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Steak & Bacon Breakfast Burrito
Tender seared steak, hardwood smoked bacon, scrambled cage-free eggs, freshly seasoned potatoes, diced red bell peppers, house-roasted onions, seasoned black beans, Cheddar and Monterey Jack. Wrapped in a grilled whole wheat tortilla, covered with Vera Cruz hollandaise and al pastor sauce and topped with fresh avocado, house-pickled red onion, Cotija cheese and cilantro.
Kale Tonic
Kale, Fuji apple, English cucumber and lemon.
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Kids Half Waffle
A half portion of our fluffy Belgian waffle,served with fresh fruit and your choice of baconor sausage.
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berrycompote.
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
Monterey Club
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.
Fresh Seasonal Fruit
Holiday Seasonal Menu
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Sunny Seoul Hash
Shaved seared pork tossed with freshly seasoned potatoes, diced red bell peppers, kimchi, Cheddar and Monterey Jack. Topped with two cage-free eggs cooked any style, scallions, sesame seeds and gochujang aioli.
Steak & Bacon Breakfast Burrito
Tender seared steak, hardwood smoked bacon, scrambled cage-free eggs, freshly seasoned potatoes, diced red bell peppers, house-roasted onions, seasoned black beans, Cheddar and Monterey Jack. Wrapped in a grilled whole wheat tortilla, covered with Vera Cruz hollandaise and al pastor sauce and topped with fresh avocado, house-pickled red onion, Cotija cheese and cilantro.
Cinnamon Chip Pancake Breakfast
Two cage-free eggs cooked any style with a cinnamon chip pancake and your choice of hardwood smoked bacon or chicken, pork or turkey sausage.
Gingerbread Spiced Donuts
Warm cake donut holes tossed with gingerbread spice and lightly dusted with powdered cinnamon sugar. Served with salted caramel toffee sauce and crème anglaise.
Citrus Hibiscus Punch
Hibiscus tea, cranberry, orange, pineapple, lemon and ginger with a cinnamon-spiced sugar rim.
Would you like utensils?
Utensils (Select only once per order)
These items won't be added unless you ask, however, if requesting, please ONLY ADD ONCE to cart. We will add enough utensils for your entire order.
Iced Coffee
Honey Caramel Crunch
Salted caramel and honey topped with a sweet cream cold foam and toffee crumbles.
Iced Coffee
Creamy, sweet, cold and refreshing.
Mint Mocha
Chocolate and mint topped with a sweet cream cold foam and mini Ghirardelli® dark chocolate chips.
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
The Juice Bar
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
Kale Tonic
Kale, Fuji apple, English cucumber and lemon.
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
Citrus Hibiscus Punch
Hibiscus tea, cranberry, orange, pineapple, lemon and ginger with a cinnamon-spiced sugar rim.
Classic Favorites
Tri-Fecta
Two cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, chicken sausage patty, turkey or pork sausage link.
Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute gluten-free toast at no additional charge. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
The Healthier Side
Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two basted cage-free eggs.
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit and our housemade granola with almonds. Served with a freshly baked muffin of the day.
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter andMaldon sea salt.
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta cheese. Served with our whole grain artisan toast and all-natural house preserves.
Tri-Athlete
Egg white omelet with house-roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, our whole grain artisan toast, all-natural house preserves and fresh fruit.
From the Griddle
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berrycompote.
Belgian Waffle
Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.
Multigrain Pancake
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Two Multigrain Pancakes
We've gotta warn you: These beauties are beyond big – they're humongous! Choose your stackage accordingly.
Floridian French Toast
Thick-cut brioche bread with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.
Egg-sclusives
Farmhouse Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with bacon, avocado, house-roasted onions and tomatoes with Cheddar and Monterey Jack. Served with our whole grain artisan toast with all-natural housepreserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruzsauce and all-natural sour cream. Served with fresh fruit and fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyère cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Market Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with house-roasted Crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted Mozzarella and herbed Goat cheese. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Parma Skillet Hash
Two cage-free eggs any style atop fresh, seasoned potatoes with Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with our whole grain artisan toast with all-natural house preserves.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Biscuits & Turkey Sausage Gravy With Eggs
One large house-baked buttermilk biscuit split in two with homestyle turkey sausage gravy, two cage-free eggs any style and a side of fresh, seasoned potatoes.*Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled cage-free eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Omelets & Frittatas
Bacado Omelet
Bacon, avocado and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
The Works Omelet
Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with all-natural sour cream.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
Ham & Gruyere
Smoked ham, Gruyère cheese and fresh herbs.
Chili Chorizo
Chorizo, avocado, green chilies, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
Inspired Italian
Italian sausage, house-roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon,* house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
Morning Market Veggie
House-roasted zucchini, Crimini mushrooms, shallots, tomatoes and kale with Goat cheese and fresh herbs.
Power Bowls
Pesto Chicken Quinoa Bowl
Protein-packed quinoa, kale, shredded carrots and house-roasted tomatoes topped with all-natural chicken breast, basil pesto sauce, lemon white balsamic dressing, Feta cheese and fresh herbs.
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan, lemon white balsamic dressing and EVOO. Topped with two basted cage-free eggs.
Salads
Cobb Salad
Organic mixed greens, bacon, turkey breast, a hard-boiled cage-free egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing served on the side.
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan. Served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.
Sandwiches
Monterey Club
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon-dressed arugula on grilled Parmesan-crusted sourdough. Horseradish sauce on the side.
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti cheese on a brioche bun.
Ham & Gruyere Melt
Smoked ham, tomato and melted Gruyère cheese with Dijonnaise on grilled artisan brioche.
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain.
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisanwhole grain.
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.
Sides
Million Dollar Bacon
Four slices of our signature hardwood smoked bacon glazed with brown sugar, black pepper, cayenne and a maple syrup drizzle.
Fresh Seasoned Potatoes
Side Two Eggs
Fresh Seasonal Fruit
Bob's Red Mill Cheese Grits
Bowl of Soup
Hardwood Smoked Bacon
Turkey Sausage
Side Toast
Chicken Sausage Patty
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO's, additives and artificial colors. Individually wrapped.
English Muffin
Side of Sliced Avocado
Bob's Red Mill Grits
Smoked Ham
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
Side One Egg
Pork Sausage
Gluten Free Toast
*Please note our gluten-free bread is toasted in a shared toaster and cross-contact is very likely.
Freshly Baked Muffin of the Day
Lemon Dressed Organic Mixed Greens
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
Beverages
100%25 Cold Squeezed Orange Juice
Morning Meditation
Purple Haze
Project Sunrise Coffee
Fountain Beverage
Kale Tonic
Grapefruit Juice
Apple Juice
Milk
Fresh Brewed Iced Tea
Hot Chocolate
Cold Brew Coffee
Iced Coffee
Decaf Coffee
Families, Groups & Groceries
House-Made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
The "Good Morning" Pack (for four)
The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
The "Good Morning" Pack (for two)
The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
Project Sunrise Coffee Tote (96 oz)
Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12.Project Sunrise supports the female farmers in Huila, Columbia.
Loaf of Seed'licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It's great for homemade Avocado Toast!
Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
Kids First
Kids Pancake
One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
Kids Bacon & Egg
One cage-free egg cooked any way you like,served with bacon, sourdough toast and freshfruit.
Kids Half Waffle
A half portion of our fluffy Belgian waffle,served with fresh fruit and your choice of baconor sausage.
Kids Granola Bowl
Non-fat vanilla Greek yogurt topped with our housemade granola with almonds, bananas, strawberries, blueberries and sprinkled with powdered cinnamon sugar. Served withsourdough toast.
Kids Grilled Cheese
Ooey-gooey cheese melted between two pieces of grilled sourdough bread. Served with fresh fruit.
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Recent Reviews
They forgot to give my toast 😪 headed back now my food is cold unacceptable horrible service pay attention to the food that is order. Nobody wants eggs sausage and grits with no toast!! Nobody wants cold eggs and sausages either!
August 2025
Buy fast my favorite breakfast place. We first discovered them while on vacation in Phoenix, AZ. So we were super excited to see there was one at home too. Food is always fresh, fast, and cooked perfectly. My favorite is the million dollar bacon and potatoes. I also love the French toast worth Barry compote, then I add the lemon custardfrom the pancakes. My granddaughter lives the waffle with bacon. The service is always friendly and welcoming.
August 2025
I love their mission, fresh food, and options. My go-to is usually the parfait however the muffin of choice the last 3 times I've been in (2 hours into the day) chocolate and chocolate chip are always provided at order time and then out of stock by the time they serve my food.
October 2024
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