Las Vegas to Get 7 More Smoothie King Stores

Las Vegas is set to become even smoother. The smoothie chain Smoothie King has big plans in the area. The company is more than tripling its presence by adding seven new locations across neighborhoods like Henderson, Summerlin, and Spring Valley.

Four of the new locations will be overseen by new franchisees Brandie and Dustin Rasmussen, who are joining Smoothie King to open a family business together. Brandie previously worked in the technology industry, while Dustin is a veteran of the US Air Force. The remaining three Smoothie King stores in Las Vegas will be developed by longtime franchisee Na'im Muhammad. He already operates multiple existing Smoothie King locations in the area.

"We're really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community," said Chris Bremer, Smoothie King's Chief Development Officer. "We welcome our new franchisees and look forward to a successful partnership."

The Las Vegas growth is part of Smoothie King's bigger plans to open around 100 new shops nationwide in 2024. Last year, Smoothie King achieved record high sales in the third quarter, its CEO announced. The fourth quarter was one of its largest ever for new franchise agreements signed. Overall, Smoothie King added commitments for 189 additional future locations across the United States in 2023, including planned entry into some new state markets.

Smoothie King is the biggest smoothie chain in the world. It has over 1,350 total stores globally. More than 1,100 of those stores are located in the United States. Smoothie King's menu focuses on smoothies and smoothie bowls made with healthy ingredients like fruits, vegetables, and other nutritious items.

With competitors like Tropical Smoothie Cafe also opening more locations, there will soon be many more smoothie options for Las Vegans.