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While U.S. restaurants battle rising costs and cautious consumers, international chains are rushing in the opposite direction. They're coming to America at roughly double the pace of a decade ago.
More Americans are trying Asian foods that go beyond their usual favorites like pad thai and California rolls. Most U.S. counties (over 70%) now have at least one Asian restaurant, according to the National Restaurant Association's (NRA) 2025 trends report. Restaurantji research backs this up, showing there are 19,618 Japanese restaurants and about 36,000 Chinese restaurants across the country.