Matchaful

CLOSED
$ •

Entrance on 10th Ave. (between 31st and, 450 W 33rd St, New York

About Matchaful

Matchaful is a café offering a variety of matcha options, including hot and iced drinks. They also have gluten-free, dairy-free, and refined sugar-free pastries available. Customers can enjoy unique creations like a custom matcha drink with added protein powder. The café, located inside Whole Foods near Hudson Yards, offers limited seating and delicious vegan soft-serve twirls. The flavors are mild yet tasty, and despite being vegan, the soft serve remains creamy. The café is known for its high-quality ceremonial grade matcha, which provides a rich, flavorful experience. The staff is friendly and welcoming, always greeting customers with a smile. Visitors can also enjoy the vegan soft-serve ice cream, praised for its creamy texture and perfect sweetness, as well as the oishii berry latte with fresh strawberries that complement the matcha well. Prices tend to be higher, reflecting the quality of the ingredients, but portions are often suitable for sharing. The café is accessible with street access and offers a cozy environment inside Whole Foods near Hudson Yards.