Firehouse Subs Town Square

5050 Rutgers St NW, Roanoke
(540) 491-9935

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Pepperoni Pizza Meatball Sub
Philly Steak and Cheese Sub
Hook N Ladder on Wheat
Submarine Sandwich
Hook & Ladder

Menu

Limited Time Offer
Pepperoni Pizza Meatball Sub
Italian meatballs, marinara, extra provolone, crispy pepperoni and Italian seasoning on a toasted garlic bread roll.

Featured Subs
Spicy Cajun Chicken
Grilled, Cajun-seasoned chicken breast, jalapeños, melted pepper jack cheese, lettuce, onions, deli mustard, and our housemade Cajun mayo.
Turkey Bacon Ranch ™
Smoked turkey breast, pepper bacon, sharp cheddar cheese topped with peppercorn ranch, mayo, lettuce, tomato, and onion.
Hook & Ladder®
Smoked turkey breast and honey ham smothered with Monterey Jack, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Italian™
Genoa salami, pepperoni, Virginia Honey Ham, melted provolone, Italian dressing, and seasonings, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
New York Steamer®
Corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing.

Hot Specialty Subs
Hook & Ladder®
Smoked turkey breast and honey ham smothered with Monterey Jack, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Firehouse Meatball®
Italian meatballs, melted provolone, zesty marinara, and Italian seasonings. Best meatballs guaranteed! *Contains gluten
Sweet & Spicy Meatball
Topped with Captain Sorensen's Datil Pepper Sauce, red pepper flakes and provolone cheese. *Contains Gluten
New York Steamer®
Corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing.
Italian™
Genoa salami, pepperoni, Virginia Honey Ham, melted provolone, Italian dressing, and seasonings, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Turkey Bacon Ranch ™
Smoked turkey breast, pepper bacon, sharp cheddar cheese topped with peppercorn ranch, mayo, lettuce, tomato, and onion.
Club On A Sub™
Smoked turkey breast, Virginia honey ham, crispy pepper bacon, and melted Monterey Jack, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Firehouse Steak & Cheese®
Sautéed steak with Provolone, topped with sautéed onions, bell peppers, mayo, mustard and a dill spear on the side.
Engineer®
Smoked Turkey Breast with sauteed Mushrooms and melted Open-Eyed Swiss, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Firehouse Hero®
Premium roast beef, smoked turkey breast, Virginia honey ham, and melted provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Smokehouse Beef & Cheddar Brisket™
USDA Choice beef brisket smoked for 16+ hours, cheddar, mayo, Sweet Baby Ray's® BBQ Sauce.
Spicy Cajun Chicken
Grilled, Cajun-seasoned chicken breast, jalapeños, melted pepper jack cheese, lettuce, onions, deli mustard, and our housemade Cajun mayo.
Jamaican Jerk Turkey
Smoked Turkey Breast Topped with Jamaican Jerk seasoning, PepperJack Cheese, Mayo, lettuce,tomato,onion,and Jamaican Jerk sweet mustard sauce

Build Your Own Sub
Smoked Turkey Breast
Smoked turkey breast and Provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Honey Ham
Virginia honey ham and provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Premium Roast Beef
Roast beef and melted provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Veggie
Onions, bell peppers, and mushrooms topped with Provolone, Monterey Jack and Cheddar Cheese and Italian dressing, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Pastrami
Pastrami and provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Corned Beef Brisket
Corned beef brisket and melted provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Grilled Chicken Breast
Grilled chicken breast and melted provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).

Cold Subs
Tuna Salad
A blend of tuna, mayo, relish and black pepper topped with Provolone, served Fully Involved® (mayo, lettuce, tomato, onion, deli mustard, and a pickle spear on the side).
Cold Italian™
Served with cold meats and cheese. Genoa salami, pepperoni, Virginia honey ham, provolone, Italian dressing and seasoning with lettuce, tomato, onion, mayo and deli mustard on a toasted sub roll.

Salads
Salad-firehouse Salad™, Plain
Romaine, diced tomato, green bell pepper, cucumber and mozzarella
Turkey Salad
Smoked turkey breast, romaine, diced tomato, green bell pepper, cucumber and mozzarella
Ham Salad
Virginia honey ham, romaine, diced tomato, green bell pepper, cucumber and mozzarella
Grilled Chicken Salad
Grilled chicken breast, romaine, diced tomato, green bell pepper, cucumber and mozzarella
Italian Grilled Chicken Salad
Grilled chicken breast, Genoa salami, romaine, diced tomato, green bell pepper, cucumber and mozzarella
Hook & Ladder Salad
Smoked turkey breast & Virginia honey ham, romaine, diced tomato, green bell pepper, cucumber and mozzarella

Sides
Firehouse Chili
Made from the finest ingredients; sure to become one of your favorites.
Mac & Cheese
Made with a blend of 5 cheeses.
Soups
Side Salad
Chips
Choose from an assortment of chip varieties including Miss Vickies®, SunChips®, Lay's®, Baked Lay's®, and Ruffles®,
Garlic Bread
Cookie
Choose one or two freshly baked cookies including chocolate chip and oatmeal.
Brownie
Enjoy one of our chocolate brownies; a great way to end a meal.
Captain Sorensen's Datil Pepper Hot Sauce
Dessert Bundle 3
Create your perfect dessert bundle. Choose from brownies, freshly baked chocolate chip cookies or oatmeal raisin cookies. Available in quantities of 3.

Drinks
Bottled Soda
Bottled drinks vary by location. Some locations offer cans. Please ask about our selection.
Canned Soda
Bottled Water

Kids' Combos
Kids Turkey Breast
Includes 12 oz. fountain drink and kid's treat*. *Upgrade to chips, cookie or brownie for an additional charge. Milk is available at select Firehouse Subs locations, check your local restaurant for details.
Kids Meatball
Includes 12 oz. fountain drink and kid's treat*. *Upgrade to chips, cookie or brownie for an additional charge. Milk is available at select Firehouse Subs locations, check your local restaurant for details.
Kids Honey Ham
Includes 12 oz. fountain drink and kid's treat*. *Upgrade to chips, cookie or brownie for an additional charge. Milk is available at select Firehouse Subs locations, check your local restaurant for details.
Kids Grilled Cheese
Includes 12 oz. fountain drink and kid's treat*. *Upgrade to chips, cookie or brownie for an additional charge. Milk is available at select Firehouse Subs locations, check your local restaurant for details.

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Recent Reviews

Listennnnnn the girlies at the Towne Square location are the definition of keeping hope alive in the fast food arena! They serve a magnetizing energy (this is now a weekly spot for me lol) & even more appetizing sub!

Highly recommend giving them a visit, just don’t order the Jamaican Jerk Turkey… i don’t like to share 🤣
October 2025
I always order in the app which is designed to make ordering a breeze, the consistency of the subs is much appreciated and the staff is always friendly and helpful, plus if you check in the app there are usually some great deals!
October 2025
I love firehouse subs! This one on Rutgers st was always delicious, never any issues. Today we stopped for lunch and ordered the captain’s club. They left bacon off of the sandwich! I had to ask for it once we had started eating and realized there was no bacon. I asked for it to eat here but they put it n a box and bag.
While the employees are nice they aren’t like the other Firehouse subs. They don’t say hi when we enter. Difficult to understand the lady who...
September 2024

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Firehouse Subs Town Square

5050 Rutgers St NW, Roanoke, VA 24012
(540) 491-9935