Imaginary Factory
1401 Northern Ct, Madison
(608) 616-0149
Recent Reviews
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Uniquely curated drinks, great mood, great music, inclusive environment. Dog friendly!
Great drinks and not too crowded. I liked every drink I tried.
I really wanted and expected to love this place but it fell short for me. Service was super friendly and drinks were delicious, but so weak. I notice other reviews with similar comments and my experience was that I had 3 drinks which with tip was $50 and didn’t have even a slight buzz. This alone would make me not return. The ping pong table and games in back is fun but so hard to see with the lighting, especially on the side of the table where you’re looking toward the bar. Maybe I’ll try again months down the road but I can’t justify going here again soon
great vibe here and great drinks
Amazing bar
So cool. Some of their cocktail concepts honestly compare to Aviary downtown. Super interesting ideas. One cocktial might taste like Orange Crush soda, another might taste like a summer salad, another might taste like a classic Sazerac. Staff were super cool. And the visual concept of the bar - monochrome with colored lighting - is neat. Absolutely will be back.
Coolest place!! Yummiest drinks! Nicest bar tenders! Super Clean!
Small space, enough seating, music isn't obnoxiously loud, and after trying almost every drink in the menu, I have to say they're all amazing, even ones you wouldn't imagine being good!
Super fun place. The cocktails were amazing. And the staff were welcoming. The eggnog shot was wonderful and not too sweet.
Went there this past weekend. The atmosphere was a bit strange, a very sterile, "minimalist", fake-plant look, that did not offer the cozy feeling I was looking for. The service was fast drinks were tasty, but they were very expensive and not very strong.
Restaurantji Recommends
Loved it
Loved it
IF is creative and amazing! My wife and popped in for a drink on a random Friday night and immediately fell in love with their drinks and service. After being there for about an hour we decided this was the place to have my wife’s birthday party. Hastings was very easy to work and helped plan an amazing party. They were able to curate an amazing drink menu and also have a creative N/A drink list. Since the Party was a brunch, many ppl enjoyed the different options. Both the night we popped in and the day of the party Kelsey took amazing care of us and our entire group. We had a large party, but the staff never struggled keeping up. We were also able to bring in our food for the brunch which was a plus. I cannot say enough about this place, I highly recommend for fun evening and especially a private party!
The Best Drinks I’ve ever had! They not only have the best drinks in Madison but they’re better than most of the drinks we have found exploring NYC! I love the place too, it’s very unique and cozy. They also have other fun stuff like a ping pong table in the back and some art supplies you could enjoy! This is the best bar we have found in Madison at a very reasonable price for what they offer!
IF is the best! We had a couples wedding shower here in March 2023. Hastings and Kelsey were so accommodating and easy to work with. Plus it was the coolest and most unique venue we could ask for. Everyone was raving about how fun they made it. Not to mention, the drinks were superior! 10 out of 10 would recommend for an event or just a fun place to go for cocktails!
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