Imaginary Factory

1401 Northern Ct, Madison
(608) 616-0149

Recent Reviews

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Adriana Escamilla

I love this place! The most amazing and unique drinks. The bartenders are great people too.

M B

What a special place. Design and vibes are impeccable. Drinks - take your pick and it’ll be delicious.

Zog Begolli

This is the best cocktail bar in America

Kevin Alarcon

Great drinks and the bartenders are really nice. I liked the ambience with the lighting and decor. I highly recommend checking it out if you've never been.

Jonathan W

Interesting cocktails and friendly bartenders.

Mark Ludwigson

Very creative drinks. Frozen drinks also. Fun place

M S

The people here were so nice. Thpugh it's not like a classic cocktail bar, and it's its own thing, it's super cool and the people are nice.

Greg Keltner

Imaginary Factory (or “If” iykyk) has a Clockwork Orange themed decor. Think Korova Milkbar with fewer sociopaths and more good cheer.

On offer was a Coconut Julius, an Orange Julius inspired frozen cocktail with coconut milk and wine. As a latchkey child of the 90s, I had no choice but to order. The first sip was a proustian moment. I was immediately transported back to the food court of my childhood suburban mall.

The star attraction of Imaginary Factory is owner and bartender Hastings. Think Sam Malone with the affect of Norm and the sex appeal of Frasier.

Tyler Franklin

very yummy cocktails and great atmosphere. only downside is the wife beating me at ping pong…

Genevieve Carter

Best cocktails I’ve had in my life. The Garden Salad will make you never want any other cocktail again. The owner is working magic in there! A must-try. It is funky and the drinks are spectacular.

Mike

The most creative bar/social spot in MSN and the best vibes in the area. Amazing cocktails and low pressure environment. And there's ping pong!

Judy Cusack

I went here with a few of my friends and had a BLAST. The ambience was just amazing. There was very nice, dim and colorful lighting. Lots of board games were available as well as a free snack table full of tasty looking treats. My friends I had played an overwhelming amount of rounds of Sequence while we sipped on our very unique and I am not quite sure how else to put it other than 'exotic' drinks. I was experiencing flavors I have never had before and loved every moment of it. I highly recommend letting the bartenders just do their thing for you!

Account

If I could give IF six stars, I absolutely would. This place is an absolute surprise in the best way possible due to their offerings of experimental cocktails, outstanding service, and great vibes. We absolutely loved how the drinks featured ingredients fresher than your local farmers market. Can’t wait to see these guys making it for the World’s 50 Best Bars North America list in the future!

Andrea Evergreen

Fantastic drinks, great atmosphere, fun games!

Jocelyn Woods

One of the best places for cocktails in Madison! Unique, thoughtful, and tasteful. Haven’t had a cocktail I didn’t love. Pro tip: get the boozy old fashioned

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