Imaginary Factory

1401 Northern Ct, Madison
(608) 616-0149

Recent Reviews

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Genevieve Carter

Best cocktails I’ve had in my life. The Garden Salad will make you never want any other cocktail again. The owner is working magic in there! A must-try. It is funky and the drinks are spectacular.

Mike

The most creative bar/social spot in MSN and the best vibes in the area. Amazing cocktails and low pressure environment. And there's ping pong!

Judy Cusack

I went here with a few of my friends and had a BLAST. The ambience was just amazing. There was very nice, dim and colorful lighting. Lots of board games were available as well as a free snack table full of tasty looking treats. My friends I had played an overwhelming amount of rounds of Sequence while we sipped on our very unique and I am not quite sure how else to put it other than 'exotic' drinks. I was experiencing flavors I have never had before and loved every moment of it. I highly recommend letting the bartenders just do their thing for you!

Account

If I could give IF six stars, I absolutely would. This place is an absolute surprise in the best way possible due to their offerings of experimental cocktails, outstanding service, and great vibes. We absolutely loved how the drinks featured ingredients fresher than your local farmers market. Can’t wait to see these guys making it for the World’s 50 Best Bars North America list in the future!

Andrea Evergreen

Fantastic drinks, great atmosphere, fun games!

Jocelyn Woods

One of the best places for cocktails in Madison! Unique, thoughtful, and tasteful. Haven’t had a cocktail I didn’t love. Pro tip: get the boozy old fashioned

Dave Maxwell

This place is a great surprise! So cool when you walk in and drinks are out of this world.
Southside, pineapple sage, and laffy toddy highly recommended.
These guys know what they're doing with high end drinks? 5*

Kayla Pecher

Uniquely curated drinks, great mood, great music, inclusive environment. Dog friendly!

Ben

Great drinks and not too crowded. I liked every drink I tried.

Krystal Sorensen

I really wanted and expected to love this place but it fell short for me. Service was super friendly and drinks were delicious, but so weak. I notice other reviews with similar comments and my experience was that I had 3 drinks which with tip was $50 and didn’t have even a slight buzz. This alone would make me not return. The ping pong table and games in back is fun but so hard to see with the lighting, especially on the side of the table where you’re looking toward the bar. Maybe I’ll try again months down the road but I can’t justify going here again soon

Colleen M

great vibe here and great drinks

Harry bore

Amazing bar

cal derra

So cool. Some of their cocktail concepts honestly compare to Aviary downtown. Super interesting ideas. One cocktial might taste like Orange Crush soda, another might taste like a summer salad, another might taste like a classic Sazerac. Staff were super cool. And the visual concept of the bar - monochrome with colored lighting - is neat. Absolutely will be back.

K

Coolest place!! Yummiest drinks! Nicest bar tenders! Super Clean!

Karina Calderon

Small space, enough seating, music isn't obnoxiously loud, and after trying almost every drink in the menu, I have to say they're all amazing, even ones you wouldn't imagine being good!

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