Einstein Bros. wants a bigger slice of America's bagel market
Einstein Bros. Bagels wants a lot more storefronts. The nation's largest bagel chain plans to open more than 300 new bakeries across the U.S. by 2030, a move that would push the Denver-based company past the 1,000-store mark. Behind the growth sits a new store format called "Elevate the Morning," built for speed, freshness and a warm feel. The design puts the fresh-baked bagel case front and center and splits in-store ordering from digital pickup, a layout that echoes recent moves by Starbucks.
Einstein Bros. Bagels Plans 100-Plus Locations with New Store Design
Einstein Bros. Bagels is launching its most aggressive growth strategy in years. The fast-casual chain is rolling out a new store design called "Elevate the Morning" while simultaneously opening more than 100 locations through 2026. The prototype aims to transform Einstein locations into what the company calls a "premium fast-casual breakfast spot."