Americans are drinking less alcohol, and fast-food chains have spotted a chance to fill the gap. They are courting young customers with frozen coffees and energy drinks that buyers can customize down to the flavor shot. Taco Bell has pushed harder than most, opening more than 30 Live Más Cafés inside its existing restaurants, where workers it calls "Bellristas" serve creamy chillers, fruity refreshers, and seasonal drinks alongside the usual menu. A diner can wash down a Triple Double Crunchwrap with a Pineapple Lime Rockstar Energy Refresca and its 200 milligrams of caffeine, roughly twice a regular coffee. Early results have already justified the expansion. After Taco Bell debuted Live Más Café outside San Diego in late 2024, that location saw a 40% sales lift, and the chain now plans a systemwide rollout as it chases $5 billion in beverage sales by 2030.