4.7
Superb
110 Reviews
702 10th Avenue, Belmar · 2.91 miles
Customers’ favorites
- Salted Caramel and Peanut Butter Cup Cupcakes
- 17 Birthday Cake
- Mini Cupcakes
“Every beach day deserves a sweet ending. After an incredible day near the Jersey Shore, my sister and I were looking for one last stop before heading back to North Jersey a place where we could grab something sweet for the ride home. Once again, Google pointed us in the right direction, leading us to Sweet in Belmar. From the moment we walked through the door, we knew we had found something special. The bakery sits in a charming little part of town, and inside was everything we didn’t know we were looking for. Between the beautifully decorated cupcakes and the nostalgic candy that instantly took us back to childhood, we couldn’t help but smile as we looked around. The experience became even sweeter thanks to the owners. We had the pleasure of meeting the mother and daughter team, who were incredibly kind and genuinely excited to share the story behind their family bakery. We even learned they once lived in Delaware before returning to New Jersey to open their dream business. It’s always refreshing to meet people who pour so much love into what they do. Of course, we couldn’t leave empty handed. We picked up a Happy Birthday chocolate cupcake, a lemon cupcake, a red velvet cupcake, a princess cupcake, a strawberry crunch cupcake, and a mermaid cupcake. The red velvet was my personal favorite rich, moist, and perfectly balanced. My sister absolutely loved the lemon cupcake. We also enjoyed the strawberry filled cupcake, and while we both wished it had just a little more cake to match the delicious strawberry filling and frosting, the flavor itself was wonderful. As two people who grew up loving neighborhood bakeries, we’re always searching for places that remind us why local bakeries are so special. Sweet delivered exactly that. It wasn’t just about the cupcakes it was about the warmth, the conversation, the family atmosphere, and the obvious pride they take in every item they create. If you find yourself in Belmar and you’re craving a cupcake, nostalgic candy, or simply want to support a wonderful family owned bakery, make this one of your stops. We’ll absolutely be back. Some sweet treats are worth making the trip for, and Sweet definitely earned a place on our list.”